Marketing Specialist driving performance marketing and creative strategies in a VC-backed green tech startup. Engaging in hands-on experience across marketing initiatives in the renewable energy sector.
Responsibilities
Write high-impact, conversion-focused copy for paid ads, landing pages, email, and social media across the full funnel (awareness → conversion → retention)
Support performance marketing initiatives by helping build, launch, and continuously optimize paid digital campaigns across key channels
Conceptualise and iterate creative concepts in close collaboration with the design team for organic and paid formats
Analyze full-funnel performance data to identify drop-offs, test hypotheses, and recommend optimizations
Collaborate with marketing, sales, and product teams to develop growth initiatives and scale winning strategies based on data insights
Requirements
Experience in performance marketing, copywriting, and market research
Creative mindset with a knack for writing engaging content
Analytical skills with the ability to interpret marketing data and optimize funnels
Hands-on mentality, eager to learn and experiment
Strong understanding of digital marketing tools and platforms
Excellent communication skills in English and Portuguese, proficiency in Spanish is a big plus
Benefits
Be part of a fast-growing VC-backed startup with a mission-driven approach
Gain hands-on experience in different areas of digital marketing
Freedom to experiment & bring your ideas to life in a small, creative team
Real ownership & responsibility from day one
Make a tangible impact in the renewable energy sector
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