Senior Marketing Manager developing strategic brand partnerships and marketing campaigns for a lifestyle brand. Collaborating with creative teams to enhance brand visibility and identity in the market.
Responsibilities
You identify and develop strategic brand partnerships with relevant lifestyle, fashion, and cult brands
You conceptualize and manage brand collaborations and co-marketing campaigns that authentically extend our brand and reach new audiences
You negotiate partnerships and develop long-term collaborations with clear brand relevance
You ensure that all partnerships meet brand fit, strengthen our brand identity, and further sharpen our positioning in the international lifestyle landscape
You develop creative concepts for Direct-to-Consumer (D2C) campaigns, brand stories, and photo and video productions
You are responsible for content production for campaigns, social media, and marketing assets
You brief photographers, videographers, and agencies and ensure that visual assets and storytelling align with our brand aesthetic
You monitor trends in the lifestyle and fashion sectors and continuously evolve our visual brand world
You manage multiple projects in parallel and keep track of timelines, budgets, and campaign objectives
Requirements
Several years of marketing experience at a lifestyle, fashion, or design brand, ideally in a Direct-to-Consumer environment
Experience in brand building, campaign development, and brand partnerships
Strong conceptual skills and a keen eye for visual storytelling and brand aesthetics
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