Manager en Comunicaciones con 6 años de experiencia en asuntos públicos y manejo de crisis en SEC Newgate Colombia. Responsable del asesoramiento estratégico y desarrollo de estrategias de posicionamiento.
About the role
- Partnerships Account Manager responsible for managing commercial partner relationships and ensuring successful account delivery for WRU. Drive commercial growth within the rugby ecosystem through strategic partnerships.
Responsibilities
- Lead on the day-to-day management and delivery of contractual rights for an agreed set of commercial partners, organising and administering all sponsorship delivery activities.
- Creation and management of a clear and well documented Account Management Plan for each partnership under your management.
- Implementation of a proactive approach to account management ensuring you are planning well ahead of time.
- Develop creative activation proposals for commercial partners that align with their strategy.
- Track partner satisfaction via an NPS style survey and ensure that the partners under your management are achieving the agreed target scores.
- Be the central point of contact internally and externally for all activity relating to the commercial partners under your management.
- Ensure the digital, communications, marketing, ticketing and other internal teams are fully aware of, and committed to all campaign activities for your commercial partners.
- Working collaboratively with Marketing & Comms teams to design digital, social and content campaigns for commercial partners.
- Liaise with event organisers and other national federations to ensure implementation and delivery of commercial partners’ rights.
- Ensure the relevant systems that track the delivery of commercial rights are fully updated for all partners.
- Input all data for key partner contacts in the WRU’s chosen CRM system.
- Work with the partnerships team to ensure the required research is conducted, organised and saved online regarding the WRU Commercial Programme (e.g. media values, consumer research, etc).
- Deliver industry leading post event reporting to the partners that fall under your management to enable data driven decision making is used to guide the development of the partnerships.
- Input into internal reporting processes as required.
- Flag risks and issues early to enable plans to be put in place to mitigate risks.
- Identification of new commercial opportunities to discuss with commercial partners and up-sell, in collaboration with the Commercial Team.
- Involvement in contract renewal negotiations with current commercial partners in collaboration with the Commercial Team.
- Support the planning and delivery of commercial partner workshops.
- Build excellent working relations with other stakeholders – including Welsh Government, local Council, Regional Teams, SNRL, URC, other Unions, etc.
- Support in the inviting and hosting of commercial partners’ at WRU matches, other rugby events (e.g. Rugby World Cups) and other third-party events.
- Play a key role in ensuring that everything runs smoothly with regards to partner rights delivery for across all WRU Partners, but particularly those that fall under your management.
- Ensure budgets are managed to and that all finance process are implemented and adhered to.
Requirements
- Strong project management experience with clear evidence of delivery against tight timescales.
- Ability to plan, proactively thinking 6-12 months down the line.
- Excellent written and verbal communication skills are essential with the ability to communicate confidently with a variety of stakeholders.
- Demonstrable experience in building and delivering partnership-oriented projects.
- Strong interpersonal skills and relationship management both internally and with key client-side decision makers.
- Experience of presenting to key stakeholders of varying levels of seniority, adapting approach and style accordingly.
- An ability to understand client needs and objectives and then build plans that work hard to deliver against them.
- Ability to balance competing demands and requirements to find mutually acceptable solutions.
- Understanding of the sponsorship market and how sponsorship deals work.
- Understanding of conventional and digital and social media platforms.
- The ability to work on own initiative, both as an individual and as part of a team.
- Previous experience of working in a commercial/client facing environment required.
- Experience of working within a professional sporting environment is advantageous.
- Practical sponsorship account management/activation experience.
- Understanding and experience of management of sponsorship contracts.
- Experience of working with event organisers and national sports federations.
- Excellent IT Skills, specifically Microsoft Word, Excel & PowerPoint.
- Ability to communicate and work through the medium of Welsh is desirable.
Benefits
- Salary Sacrifice Pension (5% employee contribution, matched by WRU)
- Life assurance scheme
- WRU Group Ticket Allocation (in line with ticketing policy)
- One additional paid day off (birthday leave)
- Employee assistance programme
- Team Tactics – hybrid working arrangements
- Free stadium parking and gym
- WRU Group store and tour discounts
- WRU Group partnership offers
- Eye Care Voucher Scheme
- Cycle to Work Scheme
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