Governing body for the national sport of Wales.
Leading Welsh rugby to the forefront of the global game in performance and reputation.
Developing grass-roots rugby, increasing participation, supporting clubs and bringing communities together.
Promoting Principality Stadium as a unique, must play, must visit venue.

WRU - Welsh Rugby Union

Browse and apply for open jobs at WRU - Welsh Rugby Union.

account-manager

Governing body for the national sport of Wales. 

Leading Welsh rugby to the forefront of the global game in performance and reputation. Developing grass-roots rugby, increasing participation, supporting clubs and bringing communities together. Promoting Principality Stadium as a unique, must play, must visit venue.

• Lead on the day-to-day management and delivery of contractual rights for an agreed set of commercial partners, organising and administering all sponsorship delivery activities.
• Creation and management of a clear and well documented Account Management Plan for each partnership under your management.
• Implementation of a proactive approach to account management ensuring you are planning well ahead of time.
• Develop creative activation proposals for commercial partners that align with their strategy.
• Track partner satisfaction via an NPS style survey and ensure that the partners under your management are achieving the agreed target scores.
• Be the central point of contact internally and externally for all activity relating to the commercial partners under your management.
• Ensure the digital, communications, marketing, ticketing and other internal teams are fully aware of, and committed to all campaign activities for your commercial partners.
• Working collaboratively with Marketing & Comms teams to design digital, social and content campaigns for commercial partners.
• Liaise with event organisers and other national federations to ensure implementation and delivery of commercial partners’ rights.
• Ensure the relevant systems that track the delivery of commercial rights are fully updated for all partners.
• Input all data for key partner contacts in the WRU’s chosen CRM system.
• Work with the partnerships team to ensure the required research is conducted, organised and saved online regarding the WRU Commercial Programme (e.g. media values, consumer research, etc).
• Deliver industry leading post event reporting to the partners that fall under your management to enable data driven decision making is used to guide the development of the partnerships.
• Input into internal reporting processes as required.
• Flag risks and issues early to enable plans to be put in place to mitigate risks.
• Identification of new commercial opportunities to discuss with commercial partners and up-sell, in collaboration with the Commercial Team.
• Involvement in contract renewal negotiations with current commercial partners in collaboration with the Commercial Team.
• Support the planning and delivery of commercial partner workshops.
• Build excellent working relations with other stakeholders – including Welsh Government, local Council, Regional Teams, SNRL, URC, other Unions, etc.
• Support in the inviting and hosting of commercial partners’ at WRU matches, other rugby events (e.g. Rugby World Cups) and other third-party events.
• Play a key role in ensuring that everything runs smoothly with regards to partner rights delivery for across all WRU Partners, but particularly those that fall under your management.
• Ensure budgets are managed to and that all finance process are implemented and adhered to.

Partnerships Account Manager

Partnerships Account Manager responsible for managing commercial partner relationships and ensuring successful account delivery for WRU. Drive commercial growth within the rugby ecosystem through strategic partnerships.

sales

• Build and maintain a healthy and vibrant sales pipeline to convert sales leads into new business to ensure the agreed budgets and targets are met.
• Desktop research to identify potential sales leads.
• Support in the identification and documentation of a real time and up to date list of all available partnerships inventory so that it is clear what is available to be sold.
• Ensure the relevant system is kept up to date.
• Support in establishing a clear and agreed rate card for the available inventory.
• Support in the development of a commercial strategy as to how the inventory is to be packaged, taken to market and sold.
• Use data sources, desktop research and industry knowledge and networks to identify target lists of clients and drive a coordinated approach to selling to these clients, tracking and recording updates in the outreach process.
• Support in the process of ensuring the correct systems and processes are in place to track the sales pipeline and capture all contact details for sales targets (e.g. management of a B2B database for lead generation).
• Identify opportunities for creating bespoke commercial partnership proposals.
• Work with the commercial team on the creation and ongoing maintenance of a suite of templated sales materials that can be quickly and easily refined to apply to any sales opportunity (e.g. WRU intro deck, sales decks, rights package summaries, etc).
• Direct outreach to potential clients to setup sales meetings.
• Support in the preparation of sales materials for such meetings, with support from the wider team.
• Work with commercial agencies engaged by the WRU Group to support Partnership Sales, as relevant.
• Drive sales opportunities through to the signing of contracts.
• Ensure smooth and detailed handover of sold opportunities to the Partnerships team to enable them to deliver the contracted rights.
• Support the Partnerships team as required, especially as it relates to ensuring the partnerships team are fully briefed on the rights that have been sold to partners.
• Support the hospitality sales team to build and maintain a healthy and vibrant sales pipeline and to convert sales leads into new business particularly during peak hospitality sales periods throughout the year.
• Ensure all sales activities and pipeline opportunities are recorded centrally to maintain a full customer database that can support forecasting.

Commercial Sales Manager

Commercial Sales Manager at WRU responsible for building partnerships and sales. Focused on maximizing commercial growth across rugby ecosystem with emphasis on hospitality sales during peak events.

strategy

• Lead, or play a key support role, on the delivery of strategic commercial projects that will underpin the successful delivery the of the WRU’s commercial strategy.
• Deploy a core consulting skillset and approach to solve complex problems, build trusted relationships and deliver actionable results that drive the business forward.
• Structured problem solving, data analysis and modelling, clear and concise communication and presentation of ideas, project management and stakeholder management.
• Drive projects from inception all the way through to implementation.
• Clearly document and analyse projects, concepts and strategies in Microsoft PowerPoint, Word and Excel to enable the business to make data driven and strategy led decisions quickly and seamlessly.
• In collaboration with the broader Commercial team, manage the research and insights program for the commercial program on a day-to-day basis ensuring the team has access to the required research and data and that it is presented in an insightful manner to enable data driven decision making.
• Ensure all commercial research and data is stored in a way which is organised and easily accessible to the relevant stakeholders in the business.
• Ensure the right level of commercial insight is proactively shared with key internal stakeholders.
• Support the Partnerships team as required.
• Lead on the identification and documentation of all available partnerships inventory so that it is clear what is available to be sold.
• Drive the process with the Commercial team to establish a clear and agreed rate card for the available inventory.
• Support the Head of Commercial and Commercial Director to build a commercial strategy as to how the inventory is to be packaged, taken to market and sold.
• Use data sources, desktop research and industry knowledge and networks to identify target lists of clients for the outreach process.
• Lead on the implementation of the required systems and processes to track the sales pipeline and capture all contact details for sales targets.
• Identify opportunities for creating bespoke commercial partnership proposals.
• Lead on the creation and ongoing maintenance of a suite of templated sales materials that can be quickly and easily refined to apply to any sales opportunity.
• Support the sales team by ensuring they have the required data for the direct outreach to potential clients to setup sales meetings.
• Lead on the preparation of sales materials for key meetings, with support from the wider team.
• Spend an agreed portion of your time on direct outreach to support the Partnership sales team and process, particularly during peak selling periods.
• Support with smooth and detailed handover of sold opportunities to the Partnerships team to enable them to deliver the contracted rights.
• Support the hospitality sales team to build and maintain a healthy and vibrant sales pipeline to convert sales leads into new business to ensure the agreed budgets and targets are met.
• Work collaboratively with the Commercial team to develop strategies to identify and develop new commercial revenue streams that drive innovation and growth.
• Build excellent working relations with internal stakeholders, external stakeholders and prospective partners / sales leads.

Commercial Strategy Manager

Commercial Strategy Manager at the Welsh Rugby Union, leading strategic projects and partnerships to drive commercial growth. Managing partnerships and hospitality sales in a hybrid role.

• Strategic management, direction and delivery of the WRU’s commercial partner programme, including all commercial partners’ contractual rights.
• Leadership of the Partnerships Team to ensure they deliver for the WRU and its commercial partners in an efficient and effective manner with excellent relationship management and project management skills.
• Management of the professional development of the Partnerships Team.
• Ensuring that the WRU partners are exceptionally well serviced, to achieve their business objectives, leading to high levels of partner satisfaction.
• Inputting into and delivering on the WRU group’s commercial strategy.
• Actively seeking opportunities for commercial partnership up-sells.

Head of Partnerships

Head of Partnerships for WRU managing commercial partnerships and strategic direction. Leading the Partnerships Team and achieving business objectives to enhance partner satisfaction.

Governing body for the national sport of Wales. Leading Welsh rugby to the forefront of the global game in performance and reputation. Developing grass-roots rugby, increasing participation, supporting clubs and bringing communities together. Promoting Principality Stadium as a unique, must play, must visit venue.

WRU - Welsh Rugby Union

About the company

Open jobs

4 jobs found

Partnerships Account Manager

WRU - Welsh Rugby Union

Commercial Sales Manager

WRU - Welsh Rugby Union

Commercial Strategy Manager

WRU - Welsh Rugby Union

Head of Partnerships

WRU - Welsh Rugby Union