Brand Manager responsible for consumer engagement and brand strategy at Nestlé Malaysia. Collaborating with teams to drive business growth and product innovation.
About the role
- Brand Manager for Reckitt driving e-commerce innovation and digital strategies for Enfa in Malaysia. Responsibilities include managing marketing plans and budgets to deliver growth in online retail.
Responsibilities
- Support marketing plans & manage marketing budgets for a given brand within category to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by local leadership team
- Regularly track brand performance against KPI’s i.e. market performance, sales, budget tracking
- Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan
- In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands
- Support the execution of product launches agreed by Area/Region; Contribute to innovation by delivering product development programs to further margin growth
- Support implementation of portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term
- Manage development and activation of local brands
- Support market copy strategy for brand and ensure adaption possible for category across area
- Partner with media / consumer and market insights to implement media strategy and plans
- Leads key innovation projects on the brand which require multiple stakeholder management and understanding of process structures
Requirements
- Proven track record in Marketing, must be able to demonstrate outstanding marketing skills and potential
- At least 4-5 Years marketing experience, developed within an FMCG or Healthcare environment
- Minimum university educated (to Bachelor’s level) in a commercial subject
- Experience of influencing and engaging senior management in own and customer organisations
- Strong leadership skills and energetic management style
- Demonstrated creativity and innovation
- Strong commercial awareness, in-depth industry knowledge
- Proficient in Microsoft Words, Excel and PowerPoint
- Fluent in English with at least one other language preferred.
- Willing to relocate internationally to pursue career opportunities.
Benefits
- Parental benefits
- Employee Assistance Program to promote mental health
- Life insurance for all employees globally
- A range of other benefits in line with the local market
- Opportunity to save and share in Reckitt's potential future successes
- Short-term incentives to recognize, appreciate, and reward outstanding results
Job title
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Not specified
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Location requirements
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