Brand Manager responsible for consumer engagement and brand strategy at Nestlé Malaysia. Collaborating with teams to drive business growth and product innovation.
About the role
- Director overseeing brand marketing and management at Sun Life. Responsible for large-scale marketing campaigns and aligning global brand strategy.
Responsibilities
- Overseeing large-scale marketing campaigns and global funding
- Manage brand investment and track progress
- Establish and report on marketing performance metrics and ROI
- Conduct analysis of market trends and campaign performance
- Lead internal Marketing Council for collaboration and alignment
- Provide guidance on applying the brand to marketing initiatives
- Review integrated brand campaigns and serve as strategic interface
Requirements
- 10+ years of progressive experience in marketing, brand strategy and management
- 5+ years in a senior leadership role focused on campaign management and marketing investment
- Demonstrated experience managing large, complex marketing budgets
- Proven ability to lead development and execution of global marketing campaigns
- Deep expertise in developing Global Strategic Positioning
- Strong analytical skills with proficiency in marketing attribution
- Experience working in the financial services or complex regulated industry preferred
- Exceptional executive-level communication and negotiation skills
- Bilingualism (French, English) required for Quebec only
- Bachelor's degree in Marketing, Business Administration or related field; MBA is a plus
Benefits
- Eligible Sun Life employees participate in various incentive plans
- Diversity and inclusion focus
- Flexible work arrangements
- Professional development opportunities
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