Brand Manager responsible for consumer engagement and brand strategy at Nestlé Malaysia. Collaborating with teams to drive business growth and product innovation.
About the role
- Senior Brand Manager at UPBrand managing brand strategies and client relationships through effective marketing plans and creative execution. Collaborates with teams to ensure successful client deliverables in a hybrid setting.
Responsibilities
- Leads discovery interviews, brand strategy and brand planning process
- Leads development of multi-channel marketing plans based on solid insights, with an emphasis on digital strategy
- Analyze results of research and metrics
- Produce insightful creative briefs for the agency team
- Own and nurture strong relationships with clients
- Offers clear, accurate, timely communication with all internal teams, clients and partners
- Evaluate account/project profitability and identify solutions
- Ensure all deliverables support client strategy and marketing communication objectives
- Measure and analyze results of work
- Set and manage workloads for direct reports
- Creates opportunities to expand existing business
Requirements
- 5+ years of agency or professional experience in brand strategy and/or account management
- Bachelor’s degree in Marketing/Advertising, Journalism or Communications.
- Media Planning & Buying Experience
- Knowledge of Full-Funnel Digital Marketing Strategy
- Proven Experience in Growing Accounts
- Advanced Knowledge of Microsoft Excel/Google Sheets
- Website Project Experience, particularly WordPress
- Video Production Experience
Benefits
- Currently not looking for remote employees at this time
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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