Brand Strategy & Planning Manager contributing to strategy optimisations for The Very Group, ensuring brand consistency and engagement across all customer touchpoints.
About the role
- Brand Manager for BAUHAUS overseeing brand strategy and development of private label products. Ensuring market presence and customer engagement through effective marketing campaigns and analyses.
Responsibilities
- Manage and further develop our BAUHAUS private label brands, from concept and product launch through ongoing optimization
- Ensure that our brands stand out in the market and delight our customers
- Develop and implement sustainable brand strategies for our BAUHAUS private labels
- Conduct continuous market, competitor and trend analyses to identify new product opportunities
- Select, evaluate and negotiate with national and international suppliers
- Develop packaging designs and ensure a compelling brand presence at the point of sale
- Plan and manage marketing campaigns and communication activities to strengthen brand awareness
- Define relevant KPIs, monitor performance and derive actionable recommendations for optimization
Requirements
- University degree in Business Administration with a focus on Marketing, or a comparable qualification
- Professional experience in brand management, product management or procurement, ideally with private label brands in the consumer goods or retail sector
- Strong analytical and strategic thinking skills
- Excellent communication and presentation skills and confident in negotiations
- Creativity, an eye for trends and a strong team spirit
Benefits
- Attractive compensation, stability and job security
- Flexibility for a good work–life balance: option for mobile working, flexible working hours outside core hours, 30 days vacation plus up to 12 additional unpaid leave days
- State-of-the-art work environment on the BAUHAUS Campus: flexible workspaces with modern equipment, on-site BAUHAUS restaurant and bistro, and BAUHAUS daycare
- Personal development: we promote personal and professional growth, including training opportunities through the BAUHAUS Academy
- Employee benefits: shopping discounts via the BAUHAUS employee card, Corporate Benefits, company pension scheme and much more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Brand Strategy & Planning Manager contributing to brand growth at The Very Group. Collaborating across teams to elevate Very into a household brand in the UK market.
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