Senior Brand Manager leading brand growth for Pure Protein at 1440 Foods. Developing brand strategy and executing marketing campaigns in a growing CPG company.
About the role
- Brand Director leading brand vision and strategic direction for Stance at Marquee Brands. Overseeing financial performance, partner management, and cross-functional leadership for growth initiatives.
Responsibilities
- Own Strategic Brand Direction
- Drive strategic direction of the brand, working with internal stakeholders to map out global product and category strategies that align with the brand’s identity and values.
- Oversee brand financial performance, including P&L responsibility, demonstrating accountability for driving business results against financial objectives.
- Partner with marketing and creative teams to deliver a unified brand voice and communication strategy to the consumer.
- Leverage research and consumer insights and opportunities to identify actionable growth opportunities.
- Drive Profitable Brand Development and Growth
- Collaborate and partner with Business Development to grow market presence with new licensees, category diversification, enhanced distribution channels and global growth initiatives.
- Support and participate in new licensing prospects with consumer insights, marketplace analysis, brand strategy decks and pitch decks.
- Ensure whitespace opportunities are prioritized and executed against.
- Lead Partner Management
- Lead relationships with key licensing partners serving as the primary liaison to ensure seamless collaboration across the business for internal and external stakeholders.
- Support partners to achieve alignment with brand strategies and key initiatives.
- Collaborates with licensees from product and assortment development to retail execution ensuring creative consistency, timely deliverables and brand standards are met for commercial success.
- Partner with licensees to manage and maintain accurate forecasts and budgets on a monthly, quarterly and annual basis ensuring alignment with financial objectives.
- Partner with legal teams to understand key deal terms and ensure that material deal terms are adhered to, updated, accurately filed and compliance.
- Oversee financial reporting and royalty tracking for all partners in coordination with Finance and AR teams.
- Cross-Functional Leadership
- Ensure day to day licensing activities, including contract administration, royalty tracking and overall communication across cross functional partners is effective, efficient and in alignment with strategies.
- Create structured communication channels to keep all stakeholders informed, engaged and accountable.
- Facilitate and drive conflict resolution within cross functional partnerships.
- Foster a collaborative team environment that encourages knowledge sharing and mutual support.
Requirements
- Experience managing a brand across multiples licensees and global markets
- Demonstrates curiosity and commitment to continuous learning and development
- Exceptional creative thinker and problem solver
- Strategic thinker able to identify long-term opportunities and trends
- Self-starter who likes to work hard, can prioritize, multi-task and focus under pressure
- Proven ability to communicate, influence and negotiate effectively with senior level executives
- Exceptional organizational, interpersonal, communication, and time management skills
- Project management experience, with a solid understanding of project management principles and techniques
- Success in building cross-functional relationships
- Eager and Willing to add to their knowledge base and skills
- Bachelor’s Degree, Merchandising, Business Administration, or a related field preferred; or equivalent education
- 6+ years of buying, merchandising, brand management, or comparable experience in a multi-channel or online retail environment
- Excellent oral, written, and presentation skills, with prior experience working with senior management
- Proficiency in Microsoft Office, Canva and knowledge of Royalty Zone
- Comfortable working within data-rich software platforms
- Strong product knowledge in the fashion, active & outdoor space across all product categories (Apparel, Footwear, Accessories, Hardgoods, etc.)
- Prior experience with retail, licensing & wholesale partnerships
- Ability to travel as needed.
Benefits
- Competitive salary, and bonus structure
- 401k match
- Healthcare Benefits including dental and vision
- Flexible spending account (FSA) or health savings account (HSA)
- Short-term and Long-term disability
- Parental Leave
- Life insurance
- Pet Insurance
- Paid Vacation
- Action Days - two (2) fully paid “Marquee In Action" days each calendar year to dedicate your time to a charity or cause of your choice.
- 11 Paid Holidays: In addition to Paid vacation.
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