Brand Strategy & Planning Manager contributing to strategy optimisations for The Very Group, ensuring brand consistency and engagement across all customer touchpoints.
About the role
- Brand Director leading brand vision and strategic direction for Stance at Marquee Brands. Overseeing financial performance, partner management, and cross-functional leadership for growth initiatives.
Responsibilities
- Own Strategic Brand Direction
- Drive strategic direction of the brand, working with internal stakeholders to map out global product and category strategies that align with the brand’s identity and values.
- Oversee brand financial performance, including P&L responsibility, demonstrating accountability for driving business results against financial objectives.
- Partner with marketing and creative teams to deliver a unified brand voice and communication strategy to the consumer.
- Leverage research and consumer insights and opportunities to identify actionable growth opportunities.
- Drive Profitable Brand Development and Growth
- Collaborate and partner with Business Development to grow market presence with new licensees, category diversification, enhanced distribution channels and global growth initiatives.
- Support and participate in new licensing prospects with consumer insights, marketplace analysis, brand strategy decks and pitch decks.
- Ensure whitespace opportunities are prioritized and executed against.
- Lead Partner Management
- Lead relationships with key licensing partners serving as the primary liaison to ensure seamless collaboration across the business for internal and external stakeholders.
- Support partners to achieve alignment with brand strategies and key initiatives.
- Collaborates with licensees from product and assortment development to retail execution ensuring creative consistency, timely deliverables and brand standards are met for commercial success.
- Partner with licensees to manage and maintain accurate forecasts and budgets on a monthly, quarterly and annual basis ensuring alignment with financial objectives.
- Partner with legal teams to understand key deal terms and ensure that material deal terms are adhered to, updated, accurately filed and compliance.
- Oversee financial reporting and royalty tracking for all partners in coordination with Finance and AR teams.
- Cross-Functional Leadership
- Ensure day to day licensing activities, including contract administration, royalty tracking and overall communication across cross functional partners is effective, efficient and in alignment with strategies.
- Create structured communication channels to keep all stakeholders informed, engaged and accountable.
- Facilitate and drive conflict resolution within cross functional partnerships.
- Foster a collaborative team environment that encourages knowledge sharing and mutual support.
Requirements
- Experience managing a brand across multiples licensees and global markets
- Demonstrates curiosity and commitment to continuous learning and development
- Exceptional creative thinker and problem solver
- Strategic thinker able to identify long-term opportunities and trends
- Self-starter who likes to work hard, can prioritize, multi-task and focus under pressure
- Proven ability to communicate, influence and negotiate effectively with senior level executives
- Exceptional organizational, interpersonal, communication, and time management skills
- Project management experience, with a solid understanding of project management principles and techniques
- Success in building cross-functional relationships
- Eager and Willing to add to their knowledge base and skills
- Bachelor’s Degree, Merchandising, Business Administration, or a related field preferred; or equivalent education
- 6+ years of buying, merchandising, brand management, or comparable experience in a multi-channel or online retail environment
- Excellent oral, written, and presentation skills, with prior experience working with senior management
- Proficiency in Microsoft Office, Canva and knowledge of Royalty Zone
- Comfortable working within data-rich software platforms
- Strong product knowledge in the fashion, active & outdoor space across all product categories (Apparel, Footwear, Accessories, Hardgoods, etc.)
- Prior experience with retail, licensing & wholesale partnerships
- Ability to travel as needed.
Benefits
- Competitive salary, and bonus structure
- 401k match
- Healthcare Benefits including dental and vision
- Flexible spending account (FSA) or health savings account (HSA)
- Short-term and Long-term disability
- Parental Leave
- Life insurance
- Pet Insurance
- Paid Vacation
- Action Days - two (2) fully paid “Marquee In Action" days each calendar year to dedicate your time to a charity or cause of your choice.
- 11 Paid Holidays: In addition to Paid vacation.
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Brand Strategy & Planning Manager contributing to brand growth at The Very Group. Collaborating across teams to elevate Very into a household brand in the UK market.
Director of Brand Marketing leading strategy and storytelling at Arketa. Elevating brand presence and consistency across wellness and creator economy touchpoints.
Food Safety Specialist ensuring exceptional food quality for hotel, restaurant, and grocery clients. Conducting assessments, training staff, and addressing safety compliance with flexibility in scheduling.
Food Safety Specialist ensuring exceptional food quality and compliance for clients in hospitality. Traveling frequently to conduct assessments and teach food safety standards.
Brand Manager for BAUHAUS overseeing brand strategy and development of private label products. Ensuring market presence and customer engagement through effective marketing campaigns and analyses.
Director overseeing brand marketing and management at Sun Life. Responsible for large - scale marketing campaigns and aligning global brand strategy.
Brand Manager at Qualifinds responsible for advertising strategies and brand development across all channels. Focused on consumer engagement and brand positioning in the market.
Global Brand Manager at Otis orchestrating internal and external brand communications. Collaborating with the senior director for brand strategies and experiences across various channels.
Senior Brand Marketing Manager at Zefr driving brand strategy through storytelling and integrated marketing campaigns. Collaborating with teams to enhance brand presence across platforms while managing content and engagement.