Content Strategist responsible for storytelling and content strategy at Datasite. Collaborating cross - functionally to enhance brand positioning and audience engagement across digital platforms.
About the role
- Manager leading digital content initiatives within Royal Caribbean's e-commerce team. Focusing on enhancing online guest experience and driving engagement through innovative strategies.
Responsibilities
- The Manager, Loyalty Content leads the strategic development and execution of Royal Caribbean and Celebrity Cruises website merchandising initiatives across specialty programs, including Casino, Loyalty, and Co-brand Rewards Card
- This pivotal role is designed for a dynamic leader responsible for shaping the online guest experience, optimizing personalized messaging, and driving engagement and revenue through innovative digital strategies
- This role works within the Ecommerce web content organization to ensure merchandising journeys for our specialty programs are properly prioritized, executed, and improved on our consumer websites
- Develop a detailed roadmap and implement comprehensive eCommerce strategies for Casino, Loyalty, and Co-brand Rewards initiatives, aligning with overall brand objectives and business targets
- Oversee the planning, execution, and optimization of website content, including landing pages, targeted offers, and personalization efforts to enhance guest engagement and conversion
- Partner with marketing, product, creative, technology and revenue teams to coordinate efforts, prioritize initiatives, and ensure seamless execution of web campaigns
- Drive prioritization of the web development backlog for specialty programs for the eCommerce brand experience web content teams for royalcaribbean.com and celebritycruises.com
- Leverage data insights and customer segmentation to deliver tailored messaging and offers, maximizing relevance and fostering loyalty among casino guests and loyalty program members
- Manage the execution of promotional campaigns and web merchandising journeys, ensuring timely deployment, effectiveness tracking, and continuous improvement based on performance analytics
- Utilize analytics and guest data to inform merchandising strategies, identify opportunities for growth, and optimize the digital guest journey
- Mentor and guide a team of marketing professionals and web authors, fostering a collaborative environment focused on innovation and excellence
- Create ecommerce specialty program performance reports and presentations and deliver to key stakeholders
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
- 7+ years of experience in eCommerce merchandising, digital marketing, or loyalty program management, ideally within the travel, hospitality, gaming, or leisure industries, with at least 2 of those years managing direct reports
- Proven track record of developing and executing successful digital campaigns that drive engagement and revenue
- Strong stakeholder management and communication skills, with the ability to influence cross-functional teams
- Expertise in personalization technology, content management systems, and analytics tools (e.g., Google Analytics, Adobe Analytics, Adobe Target, Adobe Experience Cloud, Adobe Experience Manager or similar)
- Strategic thinker with a data-driven mindset and a passion for delivering exceptional guest experiences
- Strong working experience with A/B testing, personalization, and customer segmentation
- Ability to thrive in a fast-paced, dynamic environment
Benefits
- competitive compensation and benefits package
- excellent career development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Head of Brand and Content at Arbor, defining brand architecture and leading content strategy to enhance market perception. Collaborating with teams on M&A integrations and driving demand through compelling narratives.
Sales Executive generating revenue in Legal Support Services, Record Retrieval Services, and Medical Summarization Services. Building relationships and providing industry knowledge to law firms and insurance carriers.
Content & Analytics Execution Lead operationalizing banking processes for Truist's Commercial Banking. Collaborating with teams to improve client and teammate experience while mitigating risks.
Associate Director, Content Approval role ensuring compliance and quality for global vaccine promotional content. Collaborating with various business functions at GSK to maintain high standards.
Media Asset & Content Product Coordinator supporting QVC UK by managing asset coordination and product timelines. Working with stakeholders to ensure quality and timely processing of media submissions.
Content Marketing Specialist focusing on SEO to boost organic growth for Paysafe. Collaborating on content development for the payments, betting, and gaming sectors.
Content Services Associate ensuring accuracy, accessibility, and optimization of digital assets for media brands. Collaborating across teams to drive operational excellence in content management.
Senior Content & Campaign Marketing Specialist at KBKG turning complex ideas into compelling narratives. Driving strategic content and campaign initiatives with a focus on performance analysis.
Senior Content & Campaign Marketing Specialist at KBKG driving strategic content and campaigns. Focusing on B2B marketing to enhance lead generation and client engagement.