Social Media Strategist managing iara's social media strategy and content production for a beauty application. Amplifying brand presence through TikTok and Instagram with significant creative input.
About the role
- Social Media Manager at R3 shaping content strategy and building audiences across social platforms in the Solana ecosystem. Engaging communities and scaling presence on priority channels.
Responsibilities
- Own, build, and grow R3’s multi-channel presence.
- Develop and execute social strategies tailored for X, Instagram, TikTok, and LinkedIn.
- Create high engagement short form content: work with the team to create hooks, scripts, formats, trends, captions, and fast turnaround content concepts.
- Maintain a consistent voice and narrative across all channels.
- Work closely with video, design, and internal teams to deliver a unified brand story.
- Manage day to day posting, scheduling, and social automation tools where relevant.
- Engage directly with Solana native audiences, builders, and key ecosystem players.
- Understand the culture of the timeline and execute content that feels native, not corporate.
- Identify collaboration opportunities, culture moments, and ecosystem narratives to tap into.
- Launch campaigns that drive engagement, saves, shares, comments, retention, and follower growth.
- Use analytics to optimize content performance and iterate quickly.
- Identify drop off points and behavioural patterns across channels to improve growth and engagement.
- Provide weekly reporting on performance, learnings, and opportunities.
- Help shape overarching narratives and announcement arcs across X & LinkedIn.
- Coordinate cross channel storytelling with internal teams for major launches and milestones.
- Contribute insights on funnel behaviour, audience segmentation, and message resonance.
- Stay ahead of Solana, crypto, and broader Web3 culture.
- Track emerging trends, formats, and memes and deploy them natively where relevant.
- Ensure R3 stays culturally relevant, credible, and distinguishable in a rapidly evolving landscape.
Requirements
- Deeply Solana native: you follow the builders, the memes, the narratives, the timelines.
- Proven track record of growing large audiences in crypto, fintech, or creator ecosystems.
- Strong creative instincts with the ability to ideate, storyboard, and package content.
- Comfortable being hands on and fast: agile, iterative, and able to ship daily.
- Fluent across short form platforms: X, IG Reels, TikTok.
- Capable of translating complex concepts into simple, engaging content.
- Sharp analytical mindset: you make decisions based on data, not vibes.
- Reliable operator who can manage multiple campaigns and deliver consistent output.
- Excellent communicator with an eye for narrative structure and brand coherence.
- Bonus Points
- Experience working with founders or early stage teams.
- Comfort jumping into high velocity launch environments.
- Understanding of DeFi, RWAs, consumer crypto, or chain level narratives.
- Ability to identify cultural timing; when to post, when to hold, when to jump into a trend.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
Social Media Manager at Buzios UG developing strategies and managing content across social platforms. Collaborating with a dynamic team to enhance brand engagement.
Senior Social Media Manager managing social media advertising projects in a hybrid work environment. Focusing on strategic development and client success through tailored social media strategies.
Virtual Assistant Social Media Manager executing social media strategies for orthopedic practice brands. Collaborating with stakeholders to support priorities and business objectives through social media content.
Social Media & ORM Specialist managing HFM's online reputation and digital presence across South Africa. Collaborating with teams for content creation, crisis response, and brand monitoring.
Social Media Manager and Content Creator for authentic brand campaigns in areas like Beauty and Fashion. Engaging with communities and producing creative content while working remotely and flexible hours.
Social Media Manager planning, implementing, and optimizing campaigns for medical tourism projects. Focused on lead generation with measurable goals.
Head of Paid Social Media leading social media strategy across platforms for a marketing agency. Driving engagement and business growth within a cross - functional leadership role.
Social Media Expert at Ebert HERA Group developing strategies and content, while managing B2B social media presence. Translating complex technical topics into engaging digital storytelling for employer branding.
Social Media Manager at Periscope managing social media strategies and client portfolios. Collaborating with teams to enhance brands' visibility and engagement in a digital environment.