Social Media Specialist executing brand storytelling across social media platforms for The Vitamin Shoppe. Collaborating with the Content Team to create engaging campaigns and track performance metrics.
About the role
- Social Media Manager at R3 shaping content strategy and building audiences across social platforms in the Solana ecosystem. Engaging communities and scaling presence on priority channels.
Responsibilities
- Own, build, and grow R3’s multi-channel presence.
- Develop and execute social strategies tailored for X, Instagram, TikTok, and LinkedIn.
- Create high engagement short form content: work with the team to create hooks, scripts, formats, trends, captions, and fast turnaround content concepts.
- Maintain a consistent voice and narrative across all channels.
- Work closely with video, design, and internal teams to deliver a unified brand story.
- Manage day to day posting, scheduling, and social automation tools where relevant.
- Engage directly with Solana native audiences, builders, and key ecosystem players.
- Understand the culture of the timeline and execute content that feels native, not corporate.
- Identify collaboration opportunities, culture moments, and ecosystem narratives to tap into.
- Launch campaigns that drive engagement, saves, shares, comments, retention, and follower growth.
- Use analytics to optimize content performance and iterate quickly.
- Identify drop off points and behavioural patterns across channels to improve growth and engagement.
- Provide weekly reporting on performance, learnings, and opportunities.
- Help shape overarching narratives and announcement arcs across X & LinkedIn.
- Coordinate cross channel storytelling with internal teams for major launches and milestones.
- Contribute insights on funnel behaviour, audience segmentation, and message resonance.
- Stay ahead of Solana, crypto, and broader Web3 culture.
- Track emerging trends, formats, and memes and deploy them natively where relevant.
- Ensure R3 stays culturally relevant, credible, and distinguishable in a rapidly evolving landscape.
Requirements
- Deeply Solana native: you follow the builders, the memes, the narratives, the timelines.
- Proven track record of growing large audiences in crypto, fintech, or creator ecosystems.
- Strong creative instincts with the ability to ideate, storyboard, and package content.
- Comfortable being hands on and fast: agile, iterative, and able to ship daily.
- Fluent across short form platforms: X, IG Reels, TikTok.
- Capable of translating complex concepts into simple, engaging content.
- Sharp analytical mindset: you make decisions based on data, not vibes.
- Reliable operator who can manage multiple campaigns and deliver consistent output.
- Excellent communicator with an eye for narrative structure and brand coherence.
- Bonus Points
- Experience working with founders or early stage teams.
- Comfort jumping into high velocity launch environments.
- Understanding of DeFi, RWAs, consumer crypto, or chain level narratives.
- Ability to identify cultural timing; when to post, when to hold, when to jump into a trend.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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