Retention Marketing Specialist at QVC developing marketing strategies for customer retention in a hybrid role. Focused on lead generation and optimizing campaigns based on data insights.
Responsibilities
Development, planning, implementation and management of retention marketing activities across lead generation, new-name retention, loyalty/existing customer engagement, churn prevention and reactivation.
Creation of detailed weekly and monthly plans for sales, customer count and incremental EBIT in alignment with the market's customer plan and digital sales plan.
Building and optimizing campaigns in assigned channels using market and QVC International best practices.
Analyzing campaign results, deriving actions and continuously improving performance.
Identifying and developing new business opportunities based on campaign insights.
Establishing and maintaining strong relationships with relevant business partners in the retention marketing area.
Scouting new potential partners and integrating them into the retention marketing portfolio.
Requirements
Minimum 2 years' experience in retention marketing with proven success in revenue growth and customer development.
Degree in business, sciences, statistics or a comparable field.
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