Marketing Specialist focusing on integrated, data - driven marketing campaigns and collaboration with global stakeholders in Hong Kong. Responsible for content effectiveness and campaign localization.
About the role
- International Marketing Manager at Yondr, developing marketing strategies for the educational sector globally. Focusing on phone-free environments for education with cross-functional collaboration.
Responsibilities
- Market-level strategy development, supporting the execution of cohesive marketing plans and campaigns to support The Yondr Program in schools, targeting key international markets
- Localize global tools and assets as required to meet regional and cultural requirements
- Optimize and adapt marketing plans and campaigns based on key learnings, real time results and industry research
- Develop superior sales enablement tools, working closely with sales leaders to provide the right tools and templates
- Execute market research and consumer insights to understand industry and cultural specific marketing trends and opportunities
- Support B2B Educational events and conferences in key international markets that drive awareness, demand and sales in key regions
- Project manage international marketing plans, maintaining deadlines and timelines, communicating across departments, to key stakeholders and leadership
- Measure and report on campaign performance, implementing new learnings and using insights to improve
- Constantly raise the bar for the brand and our efforts in education, bringing innovation and creativity to ensure a consistent brand voice
- Work closely and strategically with Communications and the PR Agency to support PR angles and initiatives
- Partner with Growth Marketing on international specific campaigns
- Brief and partner with creative services to build necessary brand tools and collateral for international marketing efforts
- Partner with Sales, Product, and Partner Success teams to align and support business priorities.
Requirements
- Degree in Marketing, Business or related field
- 5 to 7+ years in marketing, preferably in education, at a brand or agency
- Solid experience in international marketing strongly preferred
- Highly organized project manager, savvy with tools such as Asana
- Creative, innovative *and* analytical, understanding the blend of art and science - championing the important balance of performance, brand and product marketing
- Strong analytical skills with experience in developing and interpreting marketing metrics and KPIs
- Strong communication skills, both written and verbal
- Experience with budget tracking and day-to-day budget management
- Possess an entrepreneurial spirit that can thrive in a fast-paced, startup environment
- Collaborative team player who can work cross-functionally within marketing, and across key departments such as Sales, Product
- Passion and curiosity for education, phone-free spaces and responsible use of technology, driving meaning and purpose in a highly cluttered and distracting digital landscape.
Benefits
- Offers Bonus
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