Marketing Specialist executing membership - focused campaigns for MGMA. Collaborating with Association Managers to optimize marketing strategies and report on performance in Denver hybrid role.
About the role
- Marketing Analyst executing B2B and B2C campaigns at Eyecare Health. Play an active role in building acquisition funnels and optimizing performance metrics.
Responsibilities
- Execute campaigns and structure demand generation, ensuring consistent tracking of metrics and continuous optimizations.
- Plan and execute B2B and B2C digital campaigns
- Manage the interface with the Google Ads and Meta Ads agency
- Structure and monitor acquisition funnels
- Create and optimize landing pages
- Support CRM management and marketing automations
- Analyze metrics such as CPL, CAC, conversion and ROI
- Prepare reports and propose continuous improvements
Requirements
- Experience with Google Ads and Meta Ads
- Knowledge of CRM and marketing automation
- Strong analytical skills
- Experience with performance analysis
- Familiarity with AI tools for data analysis and campaign optimization
- Interest in technology, digital products, and the startup environment
- Experience with AI tools applied to creative production (e.g., image generation, copy assistance, data analysis, and creative optimization)
- Proficiency or familiarity with Canva
- Experience creating copy for campaigns and landing pages
- Interest in technology, digital products, and the startup environment
Benefits
- Flexible Swile benefit: R$1,350.00 (Fully on-site)
- R$876.80 (Hybrid model – 3x on-site | 2x remote)
- Vision Benefit – because caring for your visual health is our mission
- MediPreço – exclusive discounts on medications and pharmacy products
- Wellness program with TotalPass – access to hundreds of partner gyms and studios
- 24/7 telemedicine – online medical consultations, digital prescriptions, and discounts at Droga Raia and Drogasil pharmacies
- Personal Assistance Program (PAP) – free psychological, legal, and financial support
- Partnership with Open English – special terms for language learning
- Paid recess – time to recharge
- Birthday day off – because you deserve to celebrate!
- Innovative and collaborative environment, full of challenges and opportunities for growth
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