Marketing Manager responsible for developing website and online marketing strategies at Th. Geyer GmbH. Overseeing campaigns, SEO/SEA activities, and internal communication improvements.
About the role
- Regional Field and Partner Marketing Manager driving MQLs and pipeline growth. Execute go-to-market strategy and lead regional marketing programs for a SaaS company.
Responsibilities
- Own and execute the regional field and partner marketing strategy in alignment with company GTM priorities.
- Develop and prioritize regional plans across events, associations, and partner co-marketing, ensuring spend and programs are directly tied to business outcomes.
- Take a holistic view of the regional GTM calendar to ensure consistent MQL coverage, identifying gaps and deploying alternative demand programs (e.g., webinars, virtual events, partner campaigns) to meet pipeline targets.
- Plan and execute regional field and partner programs including trade shows, partner events, and co-marketing initiatives.
- Serve as the regional owner for partner marketing outcomes, working closely with Partnerships and sales leadership to define regional partner priorities.
- Partner with shared services and specialist teams to execute regional programs efficiently and at scale.
- Partner closely with Regional Growth Owners, revenue leaders, Partnerships Managers, AEs and BDRs to align field and partner programs with pipeline goals.
- Define, track, and report on regional performance metrics including pipeline, MQLs, MQL to SQL conversation rate, and CPL.
Requirements
- 3+ years of proven experience in field marketing and/or events experience in B2B SaaS, software or technology companies.
- An orchestrator and collaborator while being both tactical and strategic.
- Excellent project management and organizational skills with the ability to prioritize and multitask in a fast-paced environment.
- Proficiency in leveraging data and reporting tools to drive informed decision-making, including the ability to analyze, interpret, and act upon data insights effectively, is a critical requirement for this role.
- Strong analytical skills to assess program and event data and performance, manage budgets, review and optimize strategies.
- Strong communication and interpersonal skills to build relationships across sales, marketing and external vendors and associates.
- Experience and ability to work independently while progressing multiple priorities forward simultaneously.
- Creative thinking and problem-solving abilities to develop innovative marketing initiatives.
- Bachelor’s degree in Marketing, Business or a related field.
- Proficient in Google Suite, Salesforce.com, Asana and Looker
- Ability to travel to US and Canada based trade shows, events and meetings.
Benefits
- A generous annual leave entitlement plus a personal leave entitlement
- Private Health Insurance
- Employee Assistance Programme (24/7 confidential support on relationships, bereavement, finances)
- Life Insurance
- Company pension scheme, with an uncapped 5% employer contribution
- Generous Parental Leave Program
- Paid Volunteer Leave Days
- Public Holiday Exchange Scheme
- Enjoy up to 4 weeks a year of flexible 'Work from Anywhere'!
- Talent Referral Programme – get rewarded for referring a friend to join our team!
- Cyclescheme, a salary sacrifice to treat yourself to a bike & equipment
- Home & Tech Scheme, a salary sacrifice to treat yourself to some new tech
- A discounts and cash back scheme
- Casual dress and relaxed office environment
- Opportunities for career progression and development
- Diverse training & internal networking opportunities across all of our product lines
- Service recognition awards
Job title
Job type
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Degree requirement
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