Director of Business Development leading new business efforts for PRPL in Orlando. Responsible for building and managing pipelines, leading pursuits, and closing opportunities.
Responsibilities
Lead Generation and First Response
• Respond quickly and professionally to inbound leads (web, referrals, partners, outbound)
• Run initial outreach and first touch calls with confidence and structure
• Represent PRPL as a trusted partner with a high bar for communication and follow-up
Qualification and Discovery
• Qualify opportunities with clear rigor, including fit, urgency, budget, decision process, and timeline
• Lead discovery calls that uncover business goals, constraints, risks, and success criteria
• Identify what PRPL needs to win, and what we should decline
Pursuit Strategy and Closing
• Own the pursuit plan, including stakeholders, meeting path, messaging, differentiators, and momentum
• Craft the “why PRPL” story using relevant case studies and proof
• Drive opportunities to close with consistent cadence, clear next steps, and confident asks
• Build strong relationships and maintain executive-level presence with prospects
Proposal and SOW Development
• Coordinate and drive proposal development with PRPL leadership and discipline leads
• Help shape scope, phasing, assumptions, and investment in a way that protects delivery success
• Produce proposal-ready content with high quality and minimal friction on the internal team
• Package deals using PRPL tools and workflows
Pipeline Ownership and Forecasting
• Own CRM hygiene and accountability in Pipedrive
• Maintain accurate pipeline stages, next steps, and close probabilities
• Provide weekly visibility to PRPL leadership, including top deals, risks, help needed, and next actions
Relationship Building and Long-Term Growth
• Build and nurture a network of partners and referral sources
• Re-engage past leads and warm connections with professionalism and purpose
• Help PRPL grow into the right verticals and opportunity types over time
Requirements
A minimum of 5 years of experience in business development or new business at a creative or digital agency (required)
Proven ability to lead pursuits and close services-based work, not just set meetings
Strong client-facing communication, confident, concise, professional
Proven experience selling strategic digital solutions, including one or more of the following:
Foundational brand identity and design systems that extend across platforms
Website strategy, design, and development for enterprise or high-growth organizations
Custom apps, software platforms, and interactive digital products
Scalable CMS platforms, digital ecosystems, and technical infrastructure
UX and UI design for web, mobile, and product interfaces
Technical builds, API integrations, and cross-platform engineering
Ongoing optimization, performance tuning, and support retainers
High attention to detail and follow-through
Comfortable working across leadership, delivery, design, and engineering
Local to Orlando (required)
Benefits
Base salary, plus commission
Additional performance upside based on outcomes and growth
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