Senior Account Director overseeing experiential and live event programs across multiple brands at Pronghorn. Leading internal account teams and financial oversight in a dynamic agency environment.
Responsibilities
Serve as the senior day-to-day client lead across assigned experiential and live event accounts.
Act as a trusted strategic partner to clients, translating objectives into best-in-class experiential programs
Lead client meetings, presentations, and planning sessions, serving as a key escalation point.
Oversee the end-to-end experiential process from concept development through execution and wrap-up.
Collaborate with clients to build comprehensive workback schedules and activation timelines.
Ensure internal and external teams are aligned and accountable to milestones and deliverables.
Provide strategic oversight across creative development, production execution, staffing, and logistics.
Anticipate challenges and proactively drive solution-oriented decision-making.
Manage, mentor, and develop Account Managers, Account Executives, and junior team members.
Assess resourcing needs across program lifecycles and partner with leadership on staffing requests.
Oversee budget development, ongoing financial management, and final reconciliation across programs.
Review estimates, invoices, and financial documentation to ensure accuracy and compliance.
Ensure programs are delivered within scope, on time, and on budget.
Lead post-event reporting efforts, ensuring insights, results, and recommendations are clearly communicated.
Translate quantitative and qualitative data into actionable insights tied to client objectives.
Identify executional trends, optimization opportunities, and growth areas across accounts.
Collaborate closely with Production, Field Marketing, and Operations teams to ensure seamless delivery.
Support new business initiatives, RFPs, and pitch development as needed.
Stay informed on experiential, cultural, and industry trends and apply learnings to client work.
Represent the company professionally at client meetings, activations, and industry events.
Requirements
7–10+ years of experiential marketing or live events experience in an agency client services role
Proven success leading complex experiential programs from concept through activation
Demonstrated experience managing and developing junior account team members
Strong background in alcohol / spirits-based experiential marketing preferred
Exceptional client-facing, communication, and presentation skills
Highly organized, strategic thinker with strong attention to detail
Proven ability to manage multiple brands and activations simultaneously
Strong budget development and financial management experience
Proficiency with Google Suite, Adobe Acrobat, and project management tools ( Monday.com preferred)
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