Hybrid Marketing Outreach Specialist

at Product Marketing Alliance

• Job title: Marketing Outreach Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: £27,000 - £30,000 per year
• Degree requirement: High School Diploma
• Location requirements: Hybrid, United Kingdom

About the role

• Marketing Outreach Specialist executing B2B outreach strategies and campaigns. Collaborating with marketing teams to drive leads and analyze performance.

Responsibilities

• Support the execution of inbound-led outbound and cold outreach strategies at the Alliance.
• Quickly learn to utilise Clay, RB2B, Smartlead and other tools to personalise outreach at scale.
• Support the Marketing team at the Alliance, helping with the execution of digital product campaigns, dinners, meetings and other custom sponsorships.
• Report to Growth Lead on the status of campaigns and bring fresh ideas of how we can drive more lead generation.
• Create excellent Emails & Content: Source data, write copy that converts, and execute a variety of email outbound campaigns across The Alliance's communities to drive leads to sales.
• Become a cold email campaign master: Understand the nuances between traditional email and cold email.
• Learn how to craft a cold email that converts and how to scale your work.
• Data Analysis: Monitor and analyse campaign performance, using insights to continually improve and optimise email strategies.
• Cross-functional collaboration: Engage with sales, marketing, and customer success teams to ensure alignment and achieve business goals in a collaborative environment.

Requirements

• Some experience or exposure to outbound sales strategies, including cold outreach.
• Familiarity with sales and marketing tools such as Clay, RB2B, Smartlead.
• You want ownership in your role from the beginning and ready to level up.
• You’re passionate about using and understanding the data behind WHY things happen and use this to shape your campaigns.
• You take pride in crafting effective and engaging copy whatever the platform.
• You are naturally self-directed, operate at a high cadence, and get stuff done.
• You expertly balance and prioritize your daily to-do's, as well as your short-term and long-term planning.
• You are an extraordinary teammate always willing to jump in and offer support and say "yes" to taking on new things.
• Experience with Asana or project management tools a plus (desirable).
• Experience using ESPs & CRMs, and basic Google Analytics understanding (desirable).

Benefits

• Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday
• Private Medical & Dental
• Life Insurance: (4 x salary)
• Flexible hours allows you to structure your work for when you're most productive
• Extensive tech gear kit
• On-demand paid therapy, coaching & mental fitness via Oliva
• Discounted wellness classes & gym memberships
• Cycle to work & Workplace Nursery schemes
• Corporate Discounts via Perksatwork
• Monthly Flexible Allowance via the thanksBen platform
• Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3000+)
• Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities