About the role

  • Support the execution of inbound-led outbound and cold outreach strategies at the Alliance.
  • Quickly learn to utilise Clay, RB2B, Smartlead and other tools to personalise outreach at scale.
  • Support the Marketing team at the Alliance, helping with the execution of digital product campaigns, dinners, meetings and other custom sponsorships.
  • Report to Growth Lead on the status of campaigns and bring fresh ideas of how we can drive more lead generation.
  • Create excellent Emails & Content: Source data, write copy that converts, and execute a variety of email outbound campaigns across The Alliance's communities to drive leads to sales.
  • Become a cold email campaign master: Understand the nuances between traditional email and cold email.
  • Learn how to craft a cold email that converts and how to scale your work.
  • Data Analysis: Monitor and analyse campaign performance, using insights to continually improve and optimise email strategies.
  • Cross-functional collaboration: Engage with sales, marketing, and customer success teams to ensure alignment and achieve business goals in a collaborative environment.

Requirements

  • Some experience or exposure to outbound sales strategies, including cold outreach.
  • Familiarity with sales and marketing tools such as Clay, RB2B, Smartlead.
  • You want ownership in your role from the beginning and ready to level up.
  • You’re passionate about using and understanding the data behind WHY things happen and use this to shape your campaigns.
  • You take pride in crafting effective and engaging copy whatever the platform.
  • You are naturally self-directed, operate at a high cadence, and get stuff done.
  • You expertly balance and prioritize your daily to-do's, as well as your short-term and long-term planning.
  • You are an extraordinary teammate always willing to jump in and offer support and say "yes" to taking on new things.
  • Experience with Asana or project management tools a plus (desirable).
  • Experience using ESPs & CRMs, and basic Google Analytics understanding (desirable).

Benefits

  • Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday
  • Private Medical & Dental
  • Life Insurance: (4 x salary)
  • Flexible hours allows you to structure your work for when you're most productive
  • Extensive tech gear kit
  • On-demand paid therapy, coaching & mental fitness via Oliva
  • Discounted wellness classes & gym memberships
  • Cycle to work & Workplace Nursery schemes
  • Corporate Discounts via Perksatwork
  • Monthly Flexible Allowance via the thanksBen platform
  • Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3000+)
  • Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities

Job title

Marketing Outreach Specialist

Job type

Experience level

Mid levelSenior

Salary

£27,000 - £30,000 per year

Degree requirement

High School Diploma

Location requirements

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