Trade Marketing Specialist assisting Canon's Consumer Marketing Department on consumer product lines, mainly cameras and lenses, and nomadic photo printers.
About the role
- Product Marketing Manager driving success of Defence and Commercial product portfolios through strategic marketing initiatives. Collaborates with engineering, business development, and program teams to optimize product adoption.
Responsibilities
- Owns the strategic planning, execution, and measurement of new product launches and sustainment marketing campaigns, collaborating with key business area stakeholders to ensure alignment with business objectives
- Manages contractors, vendors, and budgets for marketing initiatives, ensuring efficient allocation of resources and timely execution
- Partners with Business Development, Program Management, and Product Line Managers to identify market opportunities, translate customer needs into solutions, and prioritize high-impact growth segments
- Owns assigned marketing budget and ensures alignment with annual operating plan (AOP) objectives
- Defines, tracks, and analyzes marketing KPIs to continuously optimize campaign effectiveness and ROI
- Leads the creation and execution of external communications and messaging strategies that differentiate our products and amplify brand presence
- Builds direct customer insight through trade shows, industry events, and professional societies to refine messaging, inform positioning, and gather actionable market intelligence
- Analyzes customer, competitor, and market data to identify gaps, opportunities, and positioning strategies
- Drives cross-functional collaboration, transforming ideas into actionable initiatives with measurable impact
Requirements
- Bachelor’s degree in Marketing or Communications; or equivalent combination of education, training, and experience
- 5 – 8 years of experience in product marketing, preferably in defense, aerospace, robotics, or autonomy
- Deep understanding of strategic product marketing concepts, processes, and best practices
- Proven ability to manage multiple, complex projects simultaneously with strong organizational, analytical, and project management skills
- Experience collaborating with cross-functional teams, including engineering, business development, and government affairs
- Proficiency in MS Office (Word, PowerPoint, Excel, Outlook) and marketing automation tools such as HubSpot or Campaign Monitor
- Willingness to travel within the U.S. up to 25%.
Benefits
- AV offers an excellent benefits package including medical, dental vision, 401K with company matching, a 9/80 work schedule and a paid holiday shutdown.
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