Hybrid Marketing Orchestration Lead

Posted 10 hours ago

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About the role

  • Marketing Orchestration Lead coordinating digital marketing initiatives for Desjardins Agent Network. Supporting digital marketing execution and vendor management in a collaborative environment.

Responsibilities

  • Provide subject matter expertise to the Desjardins Agent Network (DAN) for digital marketing initiatives
  • Manage agent digital marketing programs with external vendors (SEO, Business Listings Management, Google My Business)
  • Respond to agent inquiries regarding items related to digital (ie. microsites and troubleshoot errors or technical issues)
  • Review and approve agent digital requests (e.g., photos, name changes, content updates) to ensure accuracy and brand alignment
  • Keep current with evolving digital marketing guidelines and apply relevant updates to programs and processes
  • Brief, guide, and support external writers and agencies; ensure the quality and relevance of deliverables
  • Support Team Leader and business partners in RFP/RFI exploration
  • Collaborate with specialized agencies and internal partners to implement and monitor digital best practices
  • Support Field Marketing Advisors in evaluating project feasibility and selecting appropriate digital strategies
  • Coordinate vendor relationships to ensure agents have access to up-to-date digital tools and resources
  • Analyze digital results, monitor key trends, and prepare reports for internal stakeholders
  • Apply critical thinking to interpret data, identify opportunities, and recommend improvements

Requirements

  • Bachelor's degree in marketing or a related field
  • A minimum of three years of experience in digital marketing (SEO, SEM, social media, landing pages, redirects, microsites)
  • Experience in vendor management
  • Advanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients

Benefits

  • Competitive salary and annual bonus
  • 4 weeks of flexible vacation starting in the first year
  • Defined benefit pension plan that provides predictable, stable income throughout retirement
  • Group insurance including telemedicine
  • Reimbursement of health and wellness expenses and telework equipment

Job title

Marketing Orchestration Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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