Marketing Orchestration Lead coordinating digital marketing initiatives for Desjardins Agent Network. Supporting digital marketing execution and vendor management in a collaborative environment.
Responsibilities
Provide subject matter expertise to the Desjardins Agent Network (DAN) for digital marketing initiatives
Manage agent digital marketing programs with external vendors (SEO, Business Listings Management, Google My Business)
Respond to agent inquiries regarding items related to digital (ie. microsites and troubleshoot errors or technical issues)
Review and approve agent digital requests (e.g., photos, name changes, content updates) to ensure accuracy and brand alignment
Keep current with evolving digital marketing guidelines and apply relevant updates to programs and processes
Brief, guide, and support external writers and agencies; ensure the quality and relevance of deliverables
Support Team Leader and business partners in RFP/RFI exploration
Collaborate with specialized agencies and internal partners to implement and monitor digital best practices
Support Field Marketing Advisors in evaluating project feasibility and selecting appropriate digital strategies
Coordinate vendor relationships to ensure agents have access to up-to-date digital tools and resources
Analyze digital results, monitor key trends, and prepare reports for internal stakeholders
Apply critical thinking to interpret data, identify opportunities, and recommend improvements
Requirements
Bachelor's degree in marketing or a related field
A minimum of three years of experience in digital marketing (SEO, SEM, social media, landing pages, redirects, microsites)
Experience in vendor management
Advanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients
Benefits
Competitive salary and annual bonus
4 weeks of flexible vacation starting in the first year
Defined benefit pension plan that provides predictable, stable income throughout retirement
Group insurance including telemedicine
Reimbursement of health and wellness expenses and telework equipment
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