Assistant Marketing Manager developing brand strategies for Bloomsbury Digital Resources in K - 12 education market. Collaborating with marketing and sales to enhance brand awareness and usage across educational institutions.
About the role
- Marketing Analytics Intern assisting in KPI development and marketing insights for online retail sales organization. Engaging in hands-on analytics and data analysis projects with the marketing team.
Responsibilities
- Provide hands-on support for ‘ad-hoc’ and scheduled requests for marketing KPI’s
- Learn and create customer segments within the marketing automation platform
- Support updating monthly executive reports tracking company performance
- Learn SQL, R, Python and machine learning techniques
- Analyze customer and sales transaction data; unlocking insights for business stakeholders
- Develop analytical story dashboards within Power BI
- Support strategic projects through the lens of data analysis
- Attend executive meetings to enhance skills and business acumen
Requirements
- Actively enrolled or recent alumni from a fully accredited College/ University
- In good academic standing with concentration in Data Science, Data Insights, Business Analytics, Mathematics, Statistics or similar program
- Disciplined individual with solid organizational skills
- Interested in gaining knowledge of SQL, R or Python Programming and ability to work within large Datasets
- Highly motivated with strong analytical ability and interest.
- Working knowledge of MS Office solutions a Plus
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