CRM and Loyalty Specialist at Portobello Shop defining strategies for customer engagement and loyalty programs. Involvement in planning, execution, and project management for digital products.
Responsibilities
Responsible for defining the CRM and Loyalty strategy and planning across the entire customer lifecycle, from acquisition to retention, ensuring alignment with commercial strategies and cascading to the execution team.
Develop annual and monthly campaign mechanics based on analysis of customer consumption data and A/B testing, leading execution guidelines, team engagement, and monitoring results.
Project management and operations for Loyalty (Points Engine, Redemption Platform for store consultants and specifiers/end customers, Loyalty support channel).
Define and organize the Loyalty pipeline with development squads for digital projects.
Manage the user experience on platforms (Redemption, App, Website and Webapp, Concierge, and Contact Center), focusing on continuous improvement and innovation.
Implement new partnerships and benefits within the Loyalty program.
Manage monthly reports for redemption services and customer support.
Oversee Loyalty budgets and contracts.
Requirements
Bachelor's degree in Business Administration, Advertising, Marketing, or related fields.
Experience with loyalty programs, relationship programs, cashback and/or points systems, and incentive campaigns.
Experience managing agencies and vendors.
Experience in digital product development is a plus.
Benefits
Health and dental insurance.
Life insurance.
Meal allowance.
Transportation allowance.
Vacation bonus.
Pharmacy assistance.
Support for dependents with disabilities.
Wellhub (wellness platform).
Day off during your birthday month.
Discount on Portobello product purchases.
Discount network – partnerships with various organizations.
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