Brand & Creative Strategy Lead shaping Replit’s brand strategy and creative direction. Lead initiatives that connect brand, product, and marketing into a unified narrative.
About the role
- Creative Strategist driving performance ad strategies for PopSockets, focusing on high-volume creative production and testing for paid media campaigns.
Responsibilities
- Ship 80+ new ad concepts per month, structured across a hook × angle × format testing matrix
- Translate performance data (hook rate, hold rate, thumbstop, CTR, ROAS) into clear, executable briefs
- Run weekly winner/loser post-mortems and maintain a living creative insights library
- Own variant strategy: iteration velocity, formats (UGC, static, motion, carousel), and scaling decisions
- Partner closely with Paid Media to align on spend, scaling thresholds, and fatigue signals
- Collaborate with Creator/Affiliate teams to turn top-performing content into Spark Ads and whitelisted campaigns
- Brief editors and creators for fast, high-quality execution (1–2 rounds max)
- Share performance insights with Brand, Organic, and Influencer teams to improve cross-channel output
- Report weekly on creative performance, insights, and testing roadmap
- Use AI tools to accelerate concepting, analysis, and workflow efficiency
- Support forecasting and financial planning through creative performance insights
Requirements
- 4+ years in a creative strategy / performance creative role at a DTC brand, agency, or creator studio
- Proven ownership of ad creative for real accounts (portfolio required—concepts you ideated)
- Deep fluency in Meta Ads Manager and TikTok Ads Manager
- Strong understanding of creative metrics (hook rate, CTR, CVR, ROAS)
- Experience writing high-quality briefs for UGC creators and editors
- Comfortable pulling and analyzing performance data independently
- Familiar with Spark Ads and content whitelisting workflows
- Excellent written communication (briefs, post-mortems, insights)
- Highly collaborative, with the ability to influence cross-functional teams
- Curious and proactive with AI tools (e.g., Claude, Vercel, Supabase)
Benefits
- Direct impact on a globally recognized brand’s growth trajectory
- Ownership over a high-volume, high-impact creative function
- Work alongside a performance-driven, fast-moving e-commerce team
- Opportunity to build systems that scale—and define how creative drives revenue
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