Creative Strategist for Performance Advertising at The Better Cat, developing ad strategies and creative ideas. Collaborate directly with the Founder & CMO for marketing campaigns.
SI
Hybrid Social & Creative Lead – Embedded Marketing Team, Sports Attraction
Posted 2 hours ago
About the role
- Social & Creative Lead for a dedicated marketing team focusing on a new sports attraction. Overseeing digital presence and creative strategy in a hybrid working environment.
Responsibilities
- Own and drive the full social and digital ecosystem, from strategy through execution
- Lead creative direction across platforms, translating brand guidelines into content that actually connects with fans
- Build and manage content calendars tied to key moments, launches, and cultural opportunities
- Launch and scale channels from zero, with a focus on audience growth, engagement, and ticket sales
- Analyze performance across platforms and adjust quickly based on what’s working
- Lead major campaign rollouts from concept through execution, ensuring consistency and quality
- Direct and elevate creative output from designers, editors, and external partners
- Partner on influencer and creator strategies that feel authentic to the brand and audience
- Stay on top of platform shifts, trends, and fan behavior, and bring forward ideas proactively
- Be present for key moments, including launches, events, and cultural spikes that matter
Requirements
- Experience leading social and creative for sports, entertainment, or fandom-driven brands
- A strong point of view on what actually resonates with fans and drives action
- Ability to operate both strategically and hands-on, from big ideas to daily execution
- Comfortable building from scratch and working in an evolving, fast-moving environment
- Strong collaborator who can build trust quickly with clients and partners
- Someone who takes ownership and moves without waiting to be told
Benefits
- Salary: $120,000 per year
- Health care plan (medical, dental, and vision)
- Retirement plan with employer match
- Life and disability insurance
- Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
- Paid family leave
- Cold brew coffee, snacks and fresh fruit
- Wellness resources
- Special access to New York City’s arts and entertainment scene
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