Junior Creative Strategist supporting video ad script development and managing content creators at Sans. Collaborating with creative teams to optimize performance and creative strategy.
About the role
- Brand & Creative Strategy Lead shaping Replit’s brand strategy and creative direction. Lead initiatives that connect brand, product, and marketing into a unified narrative.
Responsibilities
- Define and evolve Replit’s brand positioning, narrative, and messaging architecture
- Translate company and product strategy into clear audience frameworks, value propositions, and communication principles
- Establish and maintain the strategic foundation for how Replit is understood across key audiences and markets
- Develop and lead creative briefs that articulate objectives, audience, insight, and strategic direction
- Ensure consistency of positioning and messaging across System, Scale, Story, and Services
- Partner with Strategy, Design, Product, and Marketing to align brand, product, and go-to-market narratives
- Guide the development of campaigns, launches, and key initiatives from a strategic perspective
- Provide direction and feedback on work to ensure it aligns with brand strategy and positioning
- Partner with external agencies on strategy, positioning, and campaign direction
- Identify opportunities to strengthen differentiation, clarity, and relevance in the market
- Drive alignment across stakeholders, ensuring all work ladders up to a coherent brand and business narrative
Requirements
- 7–9+ years of experience in brand strategy, creative strategy, or integrated campaign roles; working at a top-tier creative agency or equivalent environment
- Strong experience developing brand positioning, messaging frameworks, and campaign strategy
- Ability to translate complex product and business concepts into clear, compelling narratives
- Experience working across product, marketing, and brand teams
- Strong writing and communication skills
- Ability to think both strategically and executionally
- Strong presentation skills and ability to influence senior stakeholders
- Experience working with external agencies and cross-functional teams
Benefits
- 💰 Competitive Salary & Equity
- 💹 401(k) Program with a 4% match
- ⚕️ Health, Dental, Vision and Life Insurance
- 🩼 Short Term and Long Term Disability
- 🚼 Paid Parental, Medical, Caregiver Leave
- 🚗 Commuter Benefits
- 📱 Monthly Wellness Stipend
- 🧑💻 Autonomous Work Environment
- 🖥 In Office Set-Up Reimbursement
- 🏝 Flexible Time Off (FTO) + Holidays
- 🚀 Quarterly Team Gatherings
- ☕ In Office Amenities
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