Head of Creative shaping Charlotte Tilbury's brand vision into global campaigns. Managing team to deliver creative excellence across various platforms in the beauty industry.
Responsibilities
As Head of Creative, 360 Campaigns, you will be a key creative force within Charlotte Tilbury - shaping, elevating and translating the brand’s vision into world-class, culturally resonant global campaigns.
Reporting to the Creative Directors and Director of Creative Services, you will not only lead the development, execution, and delivery of global 360 campaigns across all channels, but bring a distinctive point of view—grounded in deep cultural, cinematic and photographic, and socially relevant references—that pushes the brand forward and sets it apart within the beauty landscape.
This role goes beyond execution. You will act as a creative tastemaker and storyteller, with the ability to craft compelling visual worlds across film, still and digital ecosystems—transforming products into icons and campaigns into both commercial and cultural moments. You will be responsible for leading the day-to-day creative development and delivery of campaigns, ensuring work is executed to a high standard across film, print, digital, social and e-commerce. You will operate within an established brand coded framework, translating briefs into compelling and engaging output across both hero campaigns and always-on content.
You will manage and support a multidisciplinary team of creatives to deliver creative excellence across all touchpoints—from hero campaigns to high-frequency social content—ensuring every output reflects a cohesive, elevated and future-facing vision. With a strong command of both traditional image-making and emerging technologies, including AI-driven creative, you will help define how Charlotte Tilbury continues to innovate and inspire.
You will guide execution, maintain consistency and ensure delivery at pace, while collaborating closely with cross-functional partners across Production, Post, Design, Marketing, Social and Visual Merchandising, ensuring that creative ambition and executional / commercial excellence are seamlessly aligned.
Requirements
Proven experience within luxury beauty or fashion, with a track record of contributing to and delivering 360 campaigns.
Strong conceptual ability, able to develop and execute ideas from brief through to delivery across multiple channels.
Well-developed aesthetic judgement, with a clear understanding of beauty and design, the ability to apply brand codes consistently, leveraging a strong understanding of how to craft imagery that elevates products and tells compelling stories.
Demonstrated ability to lead, inspire, support and elevate creative teams, setting standards, nurturing talent and driving creative excellence.
Experience across integrated campaign development, including film, print, digital, social and e-commerce.
Ability to work effectively with senior stakeholders, contributing to briefs and aligning work to broader creative and business direction.
Solid understanding of production and post-production processes, with the ability to direct shoots and maintain excellence whilst supporting delivery through to final output.
Digitally fluent, with a strong understanding of social-first content, platform behaviours, and evolving creative trends.
Awareness of emerging tools and technologies, including experience in AI and generative creative tools, with the ability to apply them in a way that enhances storytelling and innovation. Ability to apply them within creative workflows.
Commercially aware and data-informed, able to balance creative ambition with performance, using insight to inform and optimise output.
Strong alignment with the Charlotte Tilbury brand, with the ability to uphold and evolve its creative identity.
Benefits
25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
Financial security and planning with our pension and life assurance for all
Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
Bring your furry friend to work with you on our allocated dog friendly days and spaces
And not to forget our generous product discount and gifting!
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