Hybrid Content Specialist

at Point Loma Nazarene University School of Education

• Job title: Content Specialist
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: $25 - $27 per hour
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Diego, United States

About the role

• Content Specialist optimizing digital experiences for prospective undergraduate and graduate students at PLNU. Leading technical writing, collaboration, and content strategy efforts for the university's web presence.

Responsibilities

• Leading the technical writing for content creation efforts for the university’s website, ensuring clarity, consistency, and engagement
• Collaborating with faculty, staff, and departments to craft content for program pages, department pages, and more
• Using tools like Semrush to measure performance and interests in order to make data-informed recommendations
• Partner with UX designer to develop infographics and visual content that enhance storytelling across webpages
• Leveraging ChatGPT (or similar platforms) to improve content creation workflows and output
• Serving as the execution engine in driving content-focused marketing campaigns and projects from concept to completion
• Managing and mentoring student writers and interns, ensuring high-quality deliverables and growth
• Building and maintaining a scalable content crafting system for ongoing website content updates
• Publishing and optimizing content across PLNU’s main digital communication channels including the websites SEO and GEO efforts as well as advertising platforms
• Leading in the development and execution of resource content strategies with student and outsourced writers

Requirements

• Bachelor’s degree required
• Demonstrated ability to effectively communicate technical topics to a non-technical audience
• 1-2 years of previous work experience or significant related internship experience
• Knowledge in working with ChatGPT (or similar) is a plus
• Experience working in SEO or keyword research tools like Semrush is a plus
• Able to exercise adaptability, integrity, and patience in all situations
• Ability to be a self-starter, work independently, and complete tasks in a timely manner
• Strong time management, organizational skills, and the capacity to use independent judgment in prioritizing tasks
• Ability to make data driven decisions
• Strong aptitude to take direction and work effectively as a supportive, positive, and cooperative team member
• Ability to work effectively as a member of a mostly hybrid-remote team
• Flexibility to come to the office upon request (San Diego) to meet with key stakeholders about priority projects, generally no more than 1-2 days per week
• Evidence of Christian commitment and active church involvement

Benefits

• health, dental, tuition benefits for employees and dependents
• competitive retirement matching
• vacation and sick time
• 15 paid holidays per year
• opportunities to engage with our community including staff chapel and a robust wellness program