Content Strategist responsible for storytelling and content strategy at Datasite. Collaborating cross - functionally to enhance brand positioning and audience engagement across digital platforms.
PE
Hybrid Content Specialist
Posted 2 months ago
About the role
- Content Specialist optimizing digital experiences for prospective undergraduate and graduate students at PLNU. Leading technical writing, collaboration, and content strategy efforts for the university's web presence.
Responsibilities
- Leading the technical writing for content creation efforts for the university’s website, ensuring clarity, consistency, and engagement
- Collaborating with faculty, staff, and departments to craft content for program pages, department pages, and more
- Using tools like Semrush to measure performance and interests in order to make data-informed recommendations
- Partner with UX designer to develop infographics and visual content that enhance storytelling across webpages
- Leveraging ChatGPT (or similar platforms) to improve content creation workflows and output
- Serving as the execution engine in driving content-focused marketing campaigns and projects from concept to completion
- Managing and mentoring student writers and interns, ensuring high-quality deliverables and growth
- Building and maintaining a scalable content crafting system for ongoing website content updates
- Publishing and optimizing content across PLNU’s main digital communication channels including the websites SEO and GEO efforts as well as advertising platforms
- Leading in the development and execution of resource content strategies with student and outsourced writers
Requirements
- Bachelor’s degree required
- Demonstrated ability to effectively communicate technical topics to a non-technical audience
- 1-2 years of previous work experience or significant related internship experience
- Knowledge in working with ChatGPT (or similar) is a plus
- Experience working in SEO or keyword research tools like Semrush is a plus
- Able to exercise adaptability, integrity, and patience in all situations
- Ability to be a self-starter, work independently, and complete tasks in a timely manner
- Strong time management, organizational skills, and the capacity to use independent judgment in prioritizing tasks
- Ability to make data driven decisions
- Strong aptitude to take direction and work effectively as a supportive, positive, and cooperative team member
- Ability to work effectively as a member of a mostly hybrid-remote team
- Flexibility to come to the office upon request (San Diego) to meet with key stakeholders about priority projects, generally no more than 1-2 days per week
- Evidence of Christian commitment and active church involvement
Benefits
- health, dental, tuition benefits for employees and dependents
- competitive retirement matching
- vacation and sick time
- 15 paid holidays per year
- opportunities to engage with our community including staff chapel and a robust wellness program
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