GTM professional responsible for driving B2B customer engagements and revenue at Higgsfield AI, a leading video AI company. Focusing on customer discovery, deal shaping, and account growth in a hybrid work environment.
About the role
- Strategic Product Marketing Manager responsible for advancing go-to-market strategy for SaaS solutions. Join PointClickCare in redefining healthcare with an innovative, product-driven approach.
Responsibilities
- Identify and synthesize market dynamics, competitive shifts, buyer trends, and regulatory considerations (e.g., MIPS participation) impacting practice groups.
- Develop clear problem statements and articulate differentiated positioning rooted in customer workflow and business challenges.
- Partner with Product and business leaders to clarify market opportunity and support segmentation and targeting decisions.
- Define and execute go-to-market strategies for new features, enhancements, and growth initiatives.
- Establish guidance on messaging architecture, value proposition development, and launch approach.
- Apply structured frameworks to ensure consistency and scalability in go-to-market execution.
- Leverage AI-enabled tools and modern workflows to synthesize research, pressure-test positioning, and accelerate high-quality outputs while maintaining ownership of strategy and accuracy.
- Enable Sales and Sales Enablement teams with clear value propositions, messaging tools, and competitive insights.
- Serve as subject matter expert in complex sales discussions and customer education forums.
- Collaborate with Customer Success and other teams to align messaging across acquisition, adoption, and expansion stages.
- Translate product capabilities into clear, differentiated business value for executive and clinical buyers.
- Develop foundational messaging frameworks that guide campaigns, events, digital programs, and thought leadership.
- Ensure narrative consistency across marketing channels and customer touchpoints.
- Define success metrics for launches and key initiatives.
- Monitor performance, gather market feedback, and refine positioning to improve awareness, pipeline contribution, and win rates.
- Provide evidence-based recommendations to strengthen go-to-market effectiveness.
Requirements
- Bachelor’s degree; advanced degree or equivalent experience desired
- 4–6 years of Product Marketing experience in B2B SaaS solutions
- Experience within healthcare technology required; experience in provider, post-acute, or practice group environments strongly preferred
- Experience with Product Management and/or Product Marketing principles such as Pragmatic Marketing, Silicon Valley Product Group, or Product Marketing Alliance; certification a plus
- Proven ability to create compelling value propositions and messaging strategies that link product capabilities to measurable business outcomes
- Demonstrated ability to support pipeline creation for new offerings as well as expansion opportunities
- Strong marketing expertise combined with solid business acumen, leveraging market insights and performance indicators to inform decisions
- Exceptional communication, storytelling, and presentation skills with the ability to tailor messaging to diverse audiences
- Critical thinker with excellent time management, interpersonal, decision-making, and organizational skills
- A “roll up the sleeves” attitude; a self-starting orientation with the drive to bring clarity, build momentum, and make things happen
- Team player and strong collaborator who builds trust and maintains diplomacy in fast-paced environments
- Polished professional who thrives in growth-oriented settings and adapts quickly to evolving priorities
- Demonstrated ability to leverage AI and automation tools to enhance strategic analysis, accelerate content development, and improve decision quality while exercising strong judgment and governance awareness
Benefits
- Benefits starting from Day 1!
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs and Resources
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
- Employee Assistance Program
- Allyship and Inclusion Communities
- Employee Recognition … and more!
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