Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
About the role
- Shopper Marketing Specialist partnering with teams to support campaign development and execution. Working in a hybrid role in Boston, MA at Boston Beer Company.
Responsibilities
- Supporting the end-to-end planning and development of POS assets for Tier 1/Tentpole programs and other shopper or commercial marketing led retail campaigns.
- Ensure all creative assets are delivered on time and meet requirements for different POS and media channels and are commensurate with brand and comms strategy.
- Support the end-to-end campaign setup and launch across relevant media platforms and near/in-store touchpoints.
- Collaborate with Brand Marketing and Commercialization to support the development of tactical plans and design of in-store marketing assets.
- Manage against timelines to deliver marketing assets on time in support of brand campaigns, including review of samples, creation of POs, and compilations of quantities.
- Partner with cross functional teams to recap and drive evaluation and optimization of Brand/Shopper Marketing campaigns.
- Coordinate across the Commercial Marketing team to ensure materials are complete and lead to executional excellence.
Requirements
- Bachelor’s degree and 2 or more years of Shopper, Field or Trade Marketing experience, preferably in Beverage Alcohol.
- Experience working with National Accounts, Strategic customers and/or sales leaders in the development of trade or regional programs.
- Experience managing marketing programs and working with creative teams (internal or external) to develop assets or campaigns.
- Excellent communication and interpersonal skills with proven ability to work cross functionally to deliver assets and/or commercialize programs.
Benefits
- Generous healthcare on day one
- Stock purchase plan
- 401k
- Tuition reimbursement
- Fertility/adoption support
- Free financial coaching
- Health & wellness program and discounts
- Professional development & training
- Free beer!
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