Paid Search Specialist managing PPC channels across multiple European markets for Play North, a fast-growing online casino operator based in Malta. Optimizing advertising campaigns and driving ROI through data-driven strategies.
Responsibilities
Running & optimising PPC campaigns in Google Ads across multiple markets
Monitoring a large-scale budget and adjusting bids to gain better ROI
Creating attractive & compliant ad copy
Frequently analysing, reviewing, and reporting on the performance of campaigns
Reducing the risk of click fraud and account suspensions
Working closely with our marketing agency and in-house copy writer
Monitor search trends and competitive behaviour in the Dutch and Portuguese markets.
Being up-to-date with and enthusiastic to test new strategies & tools on the market
Requirements
A minimum of three years experience in Search Engine Marketing
Experience in running, optimising and analysing mid to large-scale PPC campaigns in Google Ads
Knowledge of Google Analytics, Google Tag Manager and other relevant tools for web analytics and tracking
Experience with attribution modeling and tooling is a plus
Proficient in English
Experience in iGaming required
Data driven and excellent analytical skills
Proactive & well-organised person
Benefits
A hybrid working model.
Competitive salary based on experience and qualifications.
Brand new offices.
Private parking.
Private Health insurance.
Wellness allowance up to €600 per year.
Employee assistance program with Richmond Foundation.
Birthday wishes with something special.
Office lunches and daily nibbles such as fresh fruit and healthy snacks.
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