Paid Search Manager at Bray Leino Agency planning and executing data - driven campaigns. Collaborating with teams to optimise paid search performance across platforms like Google Ads.
About the role
- Paid Search Specialist managing PPC channels across multiple European markets for Play North, a fast-growing online casino operator based in Malta. Optimizing advertising campaigns and driving ROI through data-driven strategies.
Responsibilities
- Running & optimising PPC campaigns in Google Ads across multiple markets
- Monitoring a large-scale budget and adjusting bids to gain better ROI
- Creating attractive & compliant ad copy
- Frequently analysing, reviewing, and reporting on the performance of campaigns
- Reducing the risk of click fraud and account suspensions
- Working closely with our marketing agency and in-house copy writer
- Monitor search trends and competitive behaviour in the Dutch and Portuguese markets.
- Being up-to-date with and enthusiastic to test new strategies & tools on the market
Requirements
- A minimum of three years experience in Search Engine Marketing
- Experience in running, optimising and analysing mid to large-scale PPC campaigns in Google Ads
- Knowledge of Google Analytics, Google Tag Manager and other relevant tools for web analytics and tracking
- Experience with attribution modeling and tooling is a plus
- Proficient in English
- Experience in iGaming required
- Data driven and excellent analytical skills
- Proactive & well-organised person
Benefits
- A hybrid working model.
- Competitive salary based on experience and qualifications.
- Brand new offices.
- Private parking.
- Private Health insurance.
- Wellness allowance up to €600 per year.
- Employee assistance program with Richmond Foundation.
- Birthday wishes with something special.
- Office lunches and daily nibbles such as fresh fruit and healthy snacks.
- Meal allowance.
- Lots of great company discounts.
Job title
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