Paid Search Specialist managing PPC channels across multiple European markets for Play North, a fast - growing online casino operator based in Malta. Optimizing advertising campaigns and driving ROI through data - driven strategies.
About the role
- Paid Search Manager at Bray Leino Agency planning and executing data-driven campaigns. Collaborating with teams to optimise paid search performance across platforms like Google Ads.
Responsibilities
- Plan, execute, and manage paid search campaigns across Google Ads, Microsoft Advertising, and other key platforms
- Monitor and analyse campaign metrics to identify areas for improvement
- Track and report on KPIs such as CPA, CTR, and conversion rates using tools like Google Analytics and SA360
- Partner with internal teams, clients, and external partners to align paid search efforts with broader marketing and business goals
- Stay current with paid search trends, platform updates, competitor activity, and relevant regulations
Requirements
- Experience managing paid search campaigns across platforms such as Google Ads and Microsoft Advertising
- Knowledge of keyword planning, audience targeting and campaign management
- Familiarity with tools like Google Analytics, Google Ads Editor, and SA360
- A track record of managing budgets effectively and meeting campaign goals
- Strong communication and collaboration skills, with the ability to work across teams and with clients or partners
- A proactive approach to learning and staying informed about changes in the digital advertising landscape
- An understanding of relevant industry regulations and advertising standards (e.g., PAGB) is beneficial but not essential
Benefits
- 25 days’ holiday, increasing to 29 after two years’ service, plus Bank Holidays
- Company pension scheme, with enhanced Employer contributions after 1 years’ service
- Medical Cash Plan – including employee assist programme, contributions to dental, optical, physio etc.
- Employee Discount Scheme – an online platform for all staff offering a variety of discounts at various shopping outlets, gyms etc
- Electric Car Purchase Scheme, via Salary Sacrifice
- Outstanding training and progression, including access to LinkedIn Learning and The Mission Group Learning Management System
- Employee referral scheme
- Regular staff social events
- Company Christmas closure
- Long service awards
- Cycle To Work scheme
- Mission Share Scheme
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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