Market General Manager overseeing healthcare operations and business partnerships for Honest Health. Collaborating with teams to drive growth in value - based care model.
About the role
- Vice President of Digital Media defining vision and strategy for PIMCO's digital marketing presence. Leading cross-functional collaboration for effective content distribution and brand messaging.
Responsibilities
- Understand client needs and content behaviors across digital distribution.
- Create and implement a holistic content distribution strategy that meets clients where they are and aligns to PIMCO’s marketing goals and broader business objectives.
- Collaborate with key partners to build a strategic roadmap for social media, translating it into channel and content execution plans, and measuring progress against key performance indicators.
- Collaborate with a cross-functional team of writers, marketing campaign and channel managers, digital, communications and media experts, compliance colleagues and agency resources to support execution.
- Oversee social content planning, creation, and scheduling for major platforms (LinkedIn, X/Twitter, YouTube, and finance-focused forums) to increase brand visibility and drive commercial outcomes.
- Oversee creation of best-in-class digital content and drive innovation across a range of formats (long-form, short-form, video, podcasts, interactive, multimedia) informed by client and competitive insights.
- Partner with internal stakeholders across product, sales and investment teams, external agencies and platform partners to elevate brand and messaging, and leverage insights and trends for commercial growth.
- Work closely with product, compliance, and analytics teams to ensure content accuracy, regulatory adherence, and data-driven optimization.
- Establish and drive a robust editorial process and content governance framework for publishing to ensure quality, consistency, and efficiency across initiatives.
- Ensure leadership and partner teams are aligned and pacing with social plans, collaborating closely to deliver on key marketing moments.
- Define measurement frameworks, monitor performance, and optimize content distribution based on analytics and key metrics.
- Monitor trends in financial services, B2B marketing, and competitor activity to identify opportunities for differentiation and growth.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Finance, or related field; advanced degree (MBA, CFA, CAIA) preferred.
- 10+ years of experience in content marketing and social media roles, preferably within asset management or financial services.
- Demonstrated success in leading digital content strategies for global B2B audiences.
- Deep understanding of investment products and financial markets.
- Experience managing cross-functional teams and agency relationships.
- Proficiency in content management systems, digital analytics, content creation & social tools (Hearsay, Hootsuite).
- Exceptional executive communication, strategic thinking, and change leadership skills.
Benefits
- Total compensation approach including base salary and discretionary bonus
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