Hybrid Vice President – Digital Media

at PIMCO

• Job title: Vice President – Digital Media
• Job type: Full Time
• Experience level: Lead
• Salary: $160,000 - $230,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Vice President of Digital Media defining vision and strategy for PIMCO's digital marketing presence. Leading cross-functional collaboration for effective content distribution and brand messaging.

Responsibilities

• Understand client needs and content behaviors across digital distribution.
• Create and implement a holistic content distribution strategy that meets clients where they are and aligns to PIMCO’s marketing goals and broader business objectives.
• Collaborate with key partners to build a strategic roadmap for social media, translating it into channel and content execution plans, and measuring progress against key performance indicators.
• Collaborate with a cross-functional team of writers, marketing campaign and channel managers, digital, communications and media experts, compliance colleagues and agency resources to support execution.
• Oversee social content planning, creation, and scheduling for major platforms (LinkedIn, X/Twitter, YouTube, and finance-focused forums) to increase brand visibility and drive commercial outcomes.
• Oversee creation of best-in-class digital content and drive innovation across a range of formats (long-form, short-form, video, podcasts, interactive, multimedia) informed by client and competitive insights.
• Partner with internal stakeholders across product, sales and investment teams, external agencies and platform partners to elevate brand and messaging, and leverage insights and trends for commercial growth.
• Work closely with product, compliance, and analytics teams to ensure content accuracy, regulatory adherence, and data-driven optimization.
• Establish and drive a robust editorial process and content governance framework for publishing to ensure quality, consistency, and efficiency across initiatives.
• Ensure leadership and partner teams are aligned and pacing with social plans, collaborating closely to deliver on key marketing moments.
• Define measurement frameworks, monitor performance, and optimize content distribution based on analytics and key metrics.
• Monitor trends in financial services, B2B marketing, and competitor activity to identify opportunities for differentiation and growth.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Finance, or related field; advanced degree (MBA, CFA, CAIA) preferred.
• 10+ years of experience in content marketing and social media roles, preferably within asset management or financial services.
• Demonstrated success in leading digital content strategies for global B2B audiences.
• Deep understanding of investment products and financial markets.
• Experience managing cross-functional teams and agency relationships.
• Proficiency in content management systems, digital analytics, content creation & social tools (Hearsay, Hootsuite).
• Exceptional executive communication, strategic thinking, and change leadership skills.

Benefits

• Total compensation approach including base salary and discretionary bonus