Onsite Director, Adcetris Personal Promotion – Peer-to-Peer Lead

Posted 2 hours ago

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About the role

  • Director managing the strategy and execution of HCP Field Personal Promotion and P2P initiatives for Adcetris, a Pfizer Hematology-Oncology brand, enhancing cancer care education.

Responsibilities

  • Oversee the strategy, development, and execution of all HCP Field Personal Promotion and P2P educational initiatives
  • Integrate core field force promotional strategy, P2P educational initiatives, message refinement, and sales engagement
  • Lead and integrate US HCP Field Personal Promotion and P2P strategies into cohesive promotional plans
  • Develop and implement targeted program strategies across promotional and educational channels
  • Oversee strategic planning and execution of all P2P content
  • Partner with Sales Leadership to optimize cross‑functional alignment
  • Collaborate across the franchise for consistent planning and alignment on strategy
  • Contribute to the annual US tactical plan and track KPIs

Requirements

  • Bachelor’s degree with 8+ years of pharmaceutical marketing or US commercial experience
  • Demonstrated experience leading promotional and educational initiatives
  • Strong strategic, analytical, and communication skills
  • Experience managing agencies and complex workflows
  • Ability to execute in a fast‑paced, dynamic environment
  • Nice‑to‑Have: Oncology experience, Experience with P2P initiatives or brand launches, MBA or advanced degree, Digital/omnichannel experience

Benefits

  • 401(k) plan with Pfizer Matching Contributions
  • Additional Pfizer Retirement Savings Contribution
  • Paid vacation
  • Holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits to include medical, prescription drug, dental and vision coverage

Job title

Director, Adcetris Personal Promotion – Peer-to-Peer Lead

Job type

Experience level

Senior

Salary

$176,600 - $282,900 per year

Degree requirement

Bachelor's Degree

Location requirements

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