Director managing the strategy and execution of HCP Field Personal Promotion and P2P initiatives for Adcetris, a Pfizer Hematology-Oncology brand, enhancing cancer care education.
Responsibilities
Oversee the strategy, development, and execution of all HCP Field Personal Promotion and P2P educational initiatives
Integrate core field force promotional strategy, P2P educational initiatives, message refinement, and sales engagement
Lead and integrate US HCP Field Personal Promotion and P2P strategies into cohesive promotional plans
Develop and implement targeted program strategies across promotional and educational channels
Oversee strategic planning and execution of all P2P content
Partner with Sales Leadership to optimize cross‑functional alignment
Collaborate across the franchise for consistent planning and alignment on strategy
Contribute to the annual US tactical plan and track KPIs
Requirements
Bachelor’s degree with 8+ years of pharmaceutical marketing or US commercial experience
Demonstrated experience leading promotional and educational initiatives
Strong strategic, analytical, and communication skills
Experience managing agencies and complex workflows
Ability to execute in a fast‑paced, dynamic environment
Nice‑to‑Have: Oncology experience, Experience with P2P initiatives or brand launches, MBA or advanced degree, Digital/omnichannel experience
Benefits
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
Job title
Director, Adcetris Personal Promotion – Peer-to-Peer Lead
Senior Director, PI role at Portage Point Partners driving value creation and transformation across business lifecycle with high - performance culture. Leading client engagements and team management.
Director, PI at Portage Point leading client engagements to drive value creation and transformation. Collaborating with senior leaders to develop solutions for complex operational and financial challenges.
Consumer Sales Sr Grp Mgr leading multiple teams in the banking sector. Responsible for strategy, compliance, and client satisfaction with a focus on lending processes.
Assistant Director, Digital Acquisition enhancing donor engagement and fundraising strategies at Duke University School of Medicine. Focus on digital content and donor relationships.
Senior Director leading renewals teams to protect and grow revenues in designated territories at Salesforce. Collaborating with sales and customer success to develop effective strategies for contract renewals.
Managing Director overseeing pharmacy strategy and innovation for The Cigna Group. Leading cross - functional teams to drive client and member experiences and enterprise growth.
Associate Director Waste Water Process Engineer at AtkinsRéalis engaged in critical water infrastructure projects. Leading multi - disciplinary teams to deliver high - quality waste water treatment solutions.
Director leading executive development solutions at HP, coaching senior executives and driving leadership growth initiatives. Overseeing a team of Executive Development Partners with a focus on business strategy alignment and operational excellence.
Private Wealth Director at Northern Trust facilitating complex financial advisement and relationship management for high net worth clients in Texas. Leading client engagement strategies and driving organic growth through referrals.
Director, Washington Office representing Alberta at highest levels of U.S. politics, promoting economic and policy interests. Engaging with key U.S. decision - makers and policy organizations from Washington, D.C.