Marketing Technician supporting sales and generating leads for Crown in the lifting equipment sector. Responsibilities include campaign design, lead management, and local communication support.
About the role
- Lead Global Marketing Agency Model projects, enhancing efficiency and strategic collaboration within Global and Regional teams. Drive project implementation and communication with leadership.
Responsibilities
- Act as liaison to existing CMO workstreams to drive key project implementation, E2E Content Strategy (incl core component), MLR /DAM, GEN AI.
- Partner with Publicis and represent Global marketing in key workstreams in the agency model and ensure feedback provided and solutions tailored.
- Leadership and coordination of the Global Marketing Advisory Council (GMAC).
- Provide overall leadership to Global Marketers to ensure clarity and execution of the model.
- Drive alignment on the WoW between Global and US/ICO.
- Ensure GM clarity on the model and how best to leverage – deliver playbooks and Implementation Guides as needed.
- Ensure clear communications on updates of work to Global Marketing Leadership/CMO.
Requirements
- BA/BS with 8+ years of experience.
- Experience in pharmaceutical marketing.
- Deep understanding of the agency-marketing model including translating gaps into clear solutions needed to drive success.
- MBA/MS with 7+ years of experience; OR PhD or JD with 5+ years of experience is a plus.
- Strong marketing experience across lifecycle.
- Strong influencing skills and impact without authority.
- Experience in creative development and direct agency management.
- Ability to plan, organize, focus and execute with urgency.
- Strong ability to bring multiple stakeholders together and align on shared vision often within ambiguity.
- Excellent communication skills to internal & external partners.
- Ability to quickly assume responsibility in fast paced world.
- Leadership experience managing cross-functional teams.
Benefits
- Eligible for Relocation Package – NO
- Position is considered Flexible
- Colleagues are expected to comply with Log In For Your Day (LIFYD) requirements at site location
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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