Marketing Retention Lead focusing on client engagement and lifecycle marketing for a SaaS provider. Collaborating across teams to identify and retain clients within the Accounting - as - a - Service division.
About the role
- Marketing Lead managing multi-brand growth strategies across Women’s Health and Nicotine Replacement Therapy for a leading healthcare provider in North Europe.
Responsibilities
- Lead multi-brand growth strategies across categories, delivering measurable commercial outcomes across the North Cluster.
- Drive annual brand plans, allocate marketing budgets, and oversee performance frameworks to maximize ROI and scalability.
- Guide the planning and execution of ATL & BTL, ensuring brand consistency and impact across all touchpoints.
- Partner with our Global teams and work closely with Commercial Strategy, Shopper, Sales, Supply and Finance to align marketing activity with commercial outcomes, ensuring shared goals and smooth execution.
- Analyse consumer and category dynamics, tracks brand and implement actions to strengthen competitive position.
- Inspire global teams to deliver relevant innovation for the cluster and partner cross-functionally to launch with speed & excellence.
- Build and lead a high‑performing team (Currently 3 direct, 2 indirect reports) across London and Sydney.
Requirements
- Proven Marketing Leadership: 8+ years in Healthcare, FMCG, or OTC with a track record of delivering growth.
- Cross-Functional Collaboration: Experienced in partnering with Global teams and functions including Commercial Strategy, R&D, Regulatory Affairs, Supply Chain, and Finance to land projects and innovations successfully.
- Strategic & Commercial Acumen: Ability to build brand strategies & link marketing investment to business performance, combining analytical rigor with marketing intuition.
- Hands-On Leadership: Willing to roll up sleeves, lead by example, and drive execution across planning, creative, and delivery.
- Stakeholder Influence: Strong communication skills with the ability to engage and influence senior internal and external stakeholders.
- Performance Marketing Awareness: Understanding of paid, owned & earned media to guide strategy.
- Entrepreneurial Energy: Thrives in fast-paced environments, brings & drives new ideas.
- Team Builder: Demonstrated ability to inspire, manage, and develop high-performing teams across geographies.
Benefits
- We believe our people are our greatest asset.
- Alongside competitive compensation, we offer benefits tailored to supporting you and your family.
- Career development opportunities to ensure you feel valued and supported, both professionally and personally.
- Hybrid Working Approach: flexible working hours.
Job title
Job type
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Not specified
Degree requirement
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