Marketing Lead managing multi-brand growth strategies across Women’s Health and Nicotine Replacement Therapy for a leading healthcare provider in North Europe.
Responsibilities
Lead multi-brand growth strategies across categories, delivering measurable commercial outcomes across the North Cluster.
Drive annual brand plans, allocate marketing budgets, and oversee performance frameworks to maximize ROI and scalability.
Guide the planning and execution of ATL & BTL, ensuring brand consistency and impact across all touchpoints.
Partner with our Global teams and work closely with Commercial Strategy, Shopper, Sales, Supply and Finance to align marketing activity with commercial outcomes, ensuring shared goals and smooth execution.
Analyse consumer and category dynamics, tracks brand and implement actions to strengthen competitive position.
Inspire global teams to deliver relevant innovation for the cluster and partner cross-functionally to launch with speed & excellence.
Build and lead a high‑performing team (Currently 3 direct, 2 indirect reports) across London and Sydney.
Requirements
Proven Marketing Leadership: 8+ years in Healthcare, FMCG, or OTC with a track record of delivering growth.
Cross-Functional Collaboration: Experienced in partnering with Global teams and functions including Commercial Strategy, R&D, Regulatory Affairs, Supply Chain, and Finance to land projects and innovations successfully.
Strategic & Commercial Acumen: Ability to build brand strategies & link marketing investment to business performance, combining analytical rigor with marketing intuition.
Hands-On Leadership: Willing to roll up sleeves, lead by example, and drive execution across planning, creative, and delivery.
Stakeholder Influence: Strong communication skills with the ability to engage and influence senior internal and external stakeholders.
Performance Marketing Awareness: Understanding of paid, owned & earned media to guide strategy.
Entrepreneurial Energy: Thrives in fast-paced environments, brings & drives new ideas.
Team Builder: Demonstrated ability to inspire, manage, and develop high-performing teams across geographies.
Benefits
We believe our people are our greatest asset.
Alongside competitive compensation, we offer benefits tailored to supporting you and your family.
Career development opportunities to ensure you feel valued and supported, both professionally and personally.
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