Traffic Manager ensuring performance of digital marketing campaigns for various clients at Periscope agency. Involved in strategy formulation and campaign optimization processes.
Responsibilities
Monitor and analyze the agency’s clients’ advertising campaigns
Master key performance indicators (click-through rate, conversion rate, average order value, CPA) and provide recommendations
Set up, monitor and optimize communication campaigns (search ads, display, price comparison sites, marketplaces, social ads, video campaigns)
Analyze the return on investment of campaigns and optimize distribution channels and media mix
Create dashboards and manage client reporting
Proactively propose new traffic acquisition solutions
Monitor website audience and the assigned campaign objectives
Support and advise clients
Contribute to the creation of pre-sales copy and responses to tender/RFPs
Requirements
2–3 years of experience as a Traffic Manager
Knowledge of Google Ads, Bing Ads, Facebook Ads and analytics tools
Strong writing skills
Strong interpersonal skills, team spirit, rigor, a taste for challenge and an innovative mindset
Good listening skills and a customer-service orientation
Energetic, responsive and detail-oriented
Google Ads / Analytics / Facebook Blueprint certifications are a plus
Good command of English: B2 / C1 level
Benefits
Extra days off provided
Flexible work arrangements: onsite and remote
Attractive health insurance
Annual bonus
Social breakfasts, after-work drinks, celebrations, and organized activities outside working hours
Internal training programs available without limit
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