Marketing Analyst developing and implementing digital marketing campaigns at Despegar, enhancing customer travel experiences through innovative marketing strategies.
About the role
- Marketing Analyst at PayJoy responsible for supporting new product launches through performance analysis. Collaborating across teams to provide insights for marketing strategies and operational improvements.
Responsibilities
- Support the detection and tracking of issues, bugs, customer pain points, and operational gaps that impact marketing performance or user experience.
- Provide data-driven recommendations to guide the prioritization of marketing improvements and cross-functional initiatives.
- Conduct user, market, and performance research, synthesizing insights from dashboards, customer feedback, surveys, and experiments (A/B tests).
- Analyze customer behavior and operational processes, identifying opportunities to streamline communication and improve customer understanding.
- Assist in initiatives aimed at reducing card declines, providing analytical support and insights for the Fraud, Risk, and Marketing teams.
- Prepare reports, dashboards, and performance summaries to support decision-making for the Marketing Manager and leadership.
- Collaborate closely with Product, CX, Insights, and Risk teams, ensuring alignment and visibility on customer trends and issues.
- Maintain updated FAQs on the app and website for all products and countries.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Data Analysis, Economics, or a related field.
- 2–4 years of experience in Marketing Analytics, Growth, CRM, or Business Intelligence.
- Strong analytical skills with experience using BI tools, building dashboards, monitoring KPIs, and performing funnel analysis.
- Ability to translate data into actionable insights to support marketing strategies and decision-making.
- Familiarity with marketing funnels, customer segmentation, lifecycle marketing, and experimentation methodologies.
- Experience with CRM platforms, marketing automation tools, Zendesk, and chatbot solutions.
- Intermediate SQL skills, including joins, basic CTEs, case when, aggregations, and table manipulation.
- Excellent communication skills and the ability to collaborate effectively in cross-functional environments.
Benefits
- 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
- Life insurance.
- Phone finance, Headphone, home office equipment and wellnes perks.
- 30 days of Christmas bonus
- 20 days paid Vacation
- 50% Vacation premium
- 13% Saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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