Marketing Analyst at McGriff supporting business insurance teams with client analysis and submissions. Preparing proposals and collaborating with producers to build key relationships.
About the role
- Marketing Analyst on our Paid Media team optimizing campaign performance for high-profile clients. Collaborating with specialists and consultants to develop marketing dashboards and actionable insights.
Responsibilities
- Maintain and update clients’ product catalogs to ensure they remain live and accurate.
- Manage marketing tools, such as ProductsUp, Adjust, Appsflyer, Clarisights, Adverity, and others.
- Develop reporting dashboards to analyze campaign performance and improve the quality of data by optimizing setups.
- Define requirements and support developers in integrating marketing tools effectively.
- Connect marketing tools with various data sources to provide a complete view of all data points.
- Support clients and team members with in-depth data analyses to identify and resolve issues affecting campaign performance.
Requirements
- Experienced in Product Feed Management, ideally using Productsup or a comparable platform and Mobile Measurement Platforms (MMPs) such as Adjust, Appsflyer.
- Proficiency in Marketing Networks: Meta, Google, Apple Search Ads, TikTok.
- Strong skills in Data Pipelining & Visualization using Clarisight, Adverity, and Google Spreadsheets.
- Data-driven mindset and advanced Excel skills and ability to write basic queries.
- Ability to leverage AI & Automation tools, including OpenAI products (ChatGPT, Sora…), Google AI Studio, make.com, n8n, Google Spreadsheets & Scripts, and other Google products.
- Familiarity with CRM platforms: MoEngage, Braze, Clevertap.
- Strong project management skills, with the ability to plan, prioritize, and deliver tasks efficiently.
- Ability to learn and adapt independently in dynamic, changing environments.
- Structured work approach combined with strong communication skills, enabling effective collaboration with clients and team members, and the ability to clearly explain requirements, processes, and results to both technical and non-technical stakeholders.
- Proactive, independent, and able to take ownership of tasks and projects.
- Fluent in English (spoken and written); German is a plus but not required.
Benefits
- Access to certifications, 360° feedback, and salary progression.
- Real opportunities to grow together with your team and the company.
- Work remotely for up to 90 days per year; anywhere in Germany or internationally.
- Snacks, drinks, height-adjustable desks, and focus rooms for deep, concentrated work.
- We cover most of your public transport costs: good for the planet and your wallet.
- MacBook, noise-cancelling headphones, and all the tools you need to succeed.
- Making collaboration easy and your schedule steady.
- Exclusive deals with popular online brands.
- Extra support for parents with preschool-aged children.
- From monthly activities to our big annual meetup in Berlin, we create space to celebrate, connect, and grow as a team.
- We support you with professional online German classes.
- Referral Bonus: Whether new teammates or new clients, your recommendations pay off.
Job title
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