Sr. Analyst, Product Marketing leading cross - functional strategy for IVI software updates in automotive. Collaborating with multiple teams to enhance user engagement and market positioning.
About the role
- Marketing Analyst at Ford responsible for product lifecycle management and market analysis to enhance competitiveness. Collaborating with various teams to align product strategies with market demands.
Responsibilities
- Lifecycle Management: Lead product planning from initial feasibility studies, actively participating in Business Case approvals, through phase-out strategy and transition to new models; understand the commercial vehicle business and Ford Racing.
- Market Intelligence and Benchmarking: Monitor and analyze competitors in depth (prices, trim levels, equipment, and sales performance) to identify opportunities and threats.
- Product Definition: Develop the value proposition and equipment configuration for each trim/version, ensuring the product meets Ford customer expectations and the company's cost and revenue targets.
- Pricing Strategy: Analyze and recommend market price positioning, seeking the optimal balance between competitiveness, market share and contribution margin.
- Go-to-Market Support: Serve as the product expert for Communications, Training, and Sales teams, ensuring competitive differentiators and sales arguments are communicated correctly.
- Performance Analysis: Monitor sales KPIs, market share and profitability by model, drive complexity reduction, and propose corrective actions or incentives when necessary.
- Voice of the Customer: Analyze customer satisfaction surveys and consumer trends to influence future product generations or mid-cycle updates (facelifts/model-year updates).
- Stakeholder Management: Direct interface with regional and global product planning teams to align strategies and portfolio.
Requirements
- YOU MUST BE PASSIONATE ABOUT CARS!
- Bachelor's degree in Marketing, Business Administration, Engineering or related fields;
- Solid experience in Product Marketing, Strategic Planning or Market Intelligence (preferably in the automotive sector);
- Strong analytical skills and business acumen (ability to read and interpret engineering documents and financial statements);
- Advanced proficiency in Microsoft Excel (for pricing models and market analyses) and PowerPoint (for executive presentations);
- Advanced English (required for interaction with global teams);
- Technical knowledge: Familiarity with vehicle technical specifications, connectivity technologies and powertrains;
- Communication skills: Ability to distill complex data into clear strategic recommendations for leadership;
- Proactivity and leadership: Ability to influence multidisciplinary teams without direct authority;
- Preferred: Experience with market-analysis tools (Power BI or similar).
Benefits
- YOU MUST BE PASSIONATE ABOUT CARS!
- Bachelor's degree in Marketing, Business Administration, Engineering or related fields;
- Solid experience in Product Marketing, Strategic Planning or Market Intelligence (preferably in the automotive sector);
- Strong analytical skills and business acumen (ability to read and interpret engineering documents and financial statements);
- Advanced proficiency in Microsoft Excel (for pricing models and market analyses) and PowerPoint (for executive presentations);
- Advanced English (required for interaction with global teams);
- Technical knowledge: Familiarity with vehicle technical specifications, connectivity technologies and powertrains;
- Communication skills: Ability to distill complex data into clear strategic recommendations for leadership;
- Proactivity and leadership: Ability to influence multidisciplinary teams without direct authority;
- Preferred: Experience with market-analysis tools (Power BI or similar).
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
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