Customer Lifecycle Marketing Analyst focused on data activation across lifecycle campaigns. Collaborating to translate business questions into data requirements and enable effective measurement and optimisation.
About the role
- Sales and Marketing Analyst responsible for analyzing bike sales across all channels and optimizing marketing strategies through data-driven insights. Collaborates with cross-functional teams to improve brand visibility and sustainable revenue growth.
Responsibilities
- You continuously analyze bike sales across all channels and monitor (online) marketing budgets and activities.
- Together with our Bike XP teams (Race, Adventure, etc.), you identify opportunities to increase brand visibility and sustainably drive revenue growth.
- Your data-driven analysis of the customer journey shows colleagues where there are opportunities to engage and delight customers.
- Analyze KPIs related to e-commerce, retail stores, customer journey, traffic, (online) marketing channels and conversion.
- Prepare revenue and budget plans for online and offline sales channels, as well as ongoing forecasts and budget control.
- You are responsible for sales and marketing controlling and for developing dashboards and reports to monitor performance.
- Apply statistical methods and modeling for trend analysis, forecasting, and process optimization.
- Collaborate with Data Engineers and Data Scientists to further develop the data infrastructure and tools.
- Conduct customer journey analyses across all marketing touchpoints for process optimization and budget allocation.
Requirements
- At least three years of professional experience in controlling/BI within an e-commerce or multichannel company, or in a comparable role
- Enthusiasm for cycling
- Controlling experience with common tools, such as BI tools or Google Analytics
- Independent, structured and goal-oriented working style
- Proactive communication skills and team player
- Strong conceptual thinking, solution orientation and sense of responsibility
- Quick learner with willingness to quickly familiarize yourself with new subject areas
- Very good German and English skills.
Benefits
- Work in an open-minded team that loves what it does
- A role in a steadily growing and future-oriented industry
- Flat hierarchies in an ambitious family-owned company
- Flexible working hours
- Annual employee events such as Christmas party, summer party and participation in sporting events
- Attractive staff discounts
Job title
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Not specified
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