Customer Lifecycle Marketing Analyst focused on data activation across lifecycle campaigns. Collaborating to translate business questions into data requirements and enable effective measurement and optimisation.
About the role
- Sr. Analyst, Product Marketing leading cross-functional strategy for IVI software updates in automotive. Collaborating with multiple teams to enhance user engagement and market positioning.
Responsibilities
- Cross-Functional Strategy & Alignment: Own the Marketing Roadmap for In Vehicle Infotainment, drive strategic alignment, and foster seamless execution by partnering with Product, Engineering, Marketing, and Sales, ensuring product marketing initiatives integrate with roadmaps and campaigns for shared objectives.
- Product Positioning & Narrative Development: Strategically define, craft, and ensure consistent messaging for compelling product positioning and narratives across all channels to drive user understanding and adoption.
- Internal & Partner Enablement: Champion our digital products internally by developing comprehensive enablement materials and training for relevant stakeholders (e.g., Customer Service, Dealership Support), empowering them to effectively support and advocate for our products.
- Market & Competitive Intelligence: Conduct comprehensive market and competitive intelligence, identifying emerging trends, customer needs, and competitive positioning to ensure informed and differentiated product marketing strategies.
- User Engagement & Lifecycle Strategy: Develop and implement data-driven strategies to enhance user engagement, retention, and loyalty, leveraging to drive feature adoption.
- Reporting & Storytelling: Prepare and present compelling, strategic performance reports to leadership, communicating key metrics, analyzing trends, and articulating actionable recommendations to influence product and marketing decisions.
Requirements
- Bachelor’s degree required
- 3-5+ years of progressive product marketing experience
- Demonstrated ability to translate complex data into clear, actionable insights and compelling narratives for diverse audiences, including senior leadership
- **Even better, you may have...**
- Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field
- Master’s degree (MBA or related field)
- Experience working in the automotive or mobility industry
- Experience working on complex software-driven products
- Familiarity with marketing automation platforms and content marketing strategies
- Understanding of customer journey mapping and UX/UI principles
- Proven proficiency with advanced analytics tools (e.g., Amplitude, Google Analytics)
- Ability to thrive in a fast-paced, dynamic environment
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Exceptional written and verbal communication skills.
Benefits
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
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