Marketing Insights Analyst at Sonatype analyzing and managing performance of initiatives. Collaborating across teams to inform strategies and drive business growth.
About the role
- Sales and Marketing Analyst working with an open-minded team to analyze e-commerce sales and marketing efforts. Collaborating with cross-functional teams to drive brand visibility and revenue growth.
Responsibilities
- You continuously analyze sales for our bikes across all channels and monitor (online) marketing budgets and activities.
- Together with our Bike XP teams (Race, Adventure, etc.), you define action opportunities to increase our brand visibility and sustainably drive revenue growth.
- Your data-driven analysis of the customer journey shows colleagues where opportunities exist to reach and delight customers.
- Analyze KPIs related to e-commerce, stores, customer journey, traffic, (online) marketing channels, and conversion.
- Prepare revenue and budget plans for online and offline sales channels as well as ongoing forecasts and budget control.
- You are responsible for sales and marketing controlling and develop dashboards and reports for performance monitoring.
- Apply statistical methods and modeling for trend analysis, forecasting, and process optimization.
- Collaborate with data engineers and scientists to further develop the data infrastructure and tools.
- Customer journey analyses across all marketing touchpoints for process optimization and budget management.
Requirements
- At least three years of professional experience in controlling/BI within an e-commerce or multichannel company or in a comparable role
- Enthusiasm for cycling
- Controlling experience with common tools such as BI tools or Google Analytics
- Independent, structured, and goal-oriented working style
- Proactive communication skills and ability to work in a team
- Strong conceptual skills, solution orientation, and sense of responsibility
- Quick grasp and willingness to quickly familiarize yourself with new subject areas
- Excellent German and English skills
Benefits
- Work in an open-minded team that loves what it does
- A role in a steadily growing and future-oriented industry
- Flat hierarchies in a fast-growing family business
- Flexible working hours
- Annual employee events such as Christmas party, summer party and participation in sports events
- Attractive staff discounts
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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