Principal Marketing Analyst leading analytics to drive scalable growth for Pipedrive's marketing initiatives. Collaborate with cross - functional teams to optimize marketing performance and ROI.
About the role
- Performance Marketing Campaign Analyst at PayJoy focusing on performance marketing strategy and data-driven decision making. Analyzing and optimizing marketing campaigns across multiple platforms and countries.
Responsibilities
- Deliver weekly, monthly and adhoc analysis of performance, reviewing campaigns, funnels and platforms across channels, products and countries of operations
- Propose and execute new deep dive analyses to provide optimizations across multiple marketing platforms, with a focus on Meta, Google, and TikTok, across all PayJoy markets.
- Conduct regular audits of our attribution model to identify and resolve data quality issues, ensuring proper data flow from source systems through to reporting tools.
- Work with our data and tech teams to identify opportunities to refine the current model to better capture sources of traffic and sales.
- Create and maintain new performance reports with cohorted analysis.
- Troubleshoot tracking discrepancies and data anomalies, working with technical teams (both within the company and outside agencies) to implement fixes and prevent future issues.
- Monitor and stay current on platform updates, privacy regulations, and industry best practices that may impact optimization and testing capabilities
Requirements
- 2-4 years of experience in performance marketing, marketing analytics, or digital analytics with a focus on optimization and strategy.
- Strong technical efficiency with analytics platforms (e.g., Google Analytics or similar) and visualization tools (Like Tableau, power BI or similar. Hex would be a plus).
- Experience implementing new reports and dashboards with focus on diagnoses and action plans from data models.
- Strong analytical and problem-solving skills with a very high attention to detail.
Benefits
- Local benefits depending on the country of hire
- Company-funded health insurance for employee and immediate family
- Company-funded employee life and disability insurance
- Paid vacation days, unlimited sick leave
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
- Phone finance, headphone benefit, home office equipment allowance and wellness perks
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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