Customer Lifecycle Marketing Analyst focused on data activation across lifecycle campaigns. Collaborating to translate business questions into data requirements and enable effective measurement and optimisation.
About the role
- Marketing Insights Analyst at Sonatype analyzing and managing performance of initiatives. Collaborating across teams to inform strategies and drive business growth.
Responsibilities
- Reporting, analyzing and managing the performance of critical initiatives that help grow and scale our business.
- Working collaboratively across the Revenue Operations and Marketing functions to oversee high-impact program deployment through comprehensive performance reporting.
- Provide insights to stakeholders to prove value, craft future campaigns and inform overall marketing strategy.
- Performing all functions from administrative processing to supporting and leading strategic change initiatives within marketing.
Requirements
- Bachelor’s degree preferred
- 4+ years consulting, analytical, and/or sales or marketing operations experience preferably working with B2B marketing organizations.
- 4+ years experience working with Salesforce, Hubspot (or alternative), Bizible (or alternative); BI Tools (CRM Analytics) a plus.
Benefits
- Parental leave
- Diversity and inclusion working groups
- Flexible working practices
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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