Principal Marketing Analyst leading analytics to drive scalable growth for Pipedrive's marketing initiatives. Collaborate with cross - functional teams to optimize marketing performance and ROI.
About the role
- Lifecycle Marketing Analyst implementing and executing CRM lifecycle campaigns for credit line and card business at fintech company. Collaborating with brand teams for effective campaign execution.
Responsibilities
- Implement lifecycle campaigns for acquisition, retention, and engagement.
- Implement messages and creatives in our CRM, in partnership with brand teams.
- Implement rapid testing to determine optimal campaigns to drive business goals.
- Implement A/B testing for campaigns, including analysis of results and performance.
- Orchestrate and optimize campaign flows within the CRM platform, including establishing relevant events and triggers.
Requirements
- Bachelor's degree or studying in a field related to data analysis.
- 2+ years of experience running effective campaigns in a start up or high growth environment.
- Experience diagnosing non performing campaigns and strategising rapidly to course correct and test alternate campaigns (messaging, format, channel, cohorts), designing content and campaigns that drive business outcomes and whatsapp, in-app push and messaging channels.
- Knowledge of large-scale bespoke application or Content Analytical mindset, experience with A/B testing, some familiarly with SQL and G-suite.
Benefits
- 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
- Life insurance.
- Phone finance, Headphone, home office equipment and wellnes perks.
- 30 days of Christmas bonus
- 20 days paid Vacation
- 50% Vacation premium
- 13% Saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 MXN monthly restaurant coupons
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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