Director of Marketing Programs leveraging expertise in marketing strategy for franchise locations. Leading marketing initiatives and training to improve new office launches and maximize resources.
Responsibilities
Provide strategic direction and framework to newly launched offices
Define and implement local marketing plans
Create and manage marketing budget templates
Clearly communicate brand standards
Design and maintain a marketing KPI dashboard
Provide actionable insights to improve marketing effectiveness
Partner with cross-functional teams
Develop and lead in-person training sessions
Manage and coordinate all marketing deliverables for new office launches
Stay current on marketing and industry trends
Requirements
Bachelor’s degree in marketing, business, or related field
8+ years of experience in marketing strategy, operations, or franchise marketing leadership
Computer literacy with MS Office Suite (Word, Excel, PowerPoint), SharePoint, Adobe, Zoom, Teams, etc.
Strong problem-solving, critical thinking, and business analysis skills
Experience in franchise operations or business support; demonstrated success in meeting/exceeding sales or development goals
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