Marketing Specialist at Industrial Application Software GmbH developing and implementing advertising campaigns and digital marketing strategies in a hybrid environment. Collaborating with the team on diverse marketing projects.
About the role
- Marketing Manager for Bureau Veritas focusing on brand visibility across North America and LATAM. Executing integrated marketing campaigns and collaborating with global teams for alignment.
Responsibilities
- Plan and execute integrated demand-generation campaigns across digital and event channels.
- Manage and improve CPS websites and entity pages for content accuracy, SEO performance, and user experience.
- Oversee production of localized content (English and Spanish) including case studies, client success stories, and service collateral.
- Develop sales enablement tools and partner with business development on account-based campaigns.
- Lead event/trade show planning, execution, and ROI reporting.
- Track KPIs (campaign ROI, website engagement, SEO rankings, pipeline impact) and report results to AME and global leadership.
- Lead local marketing teams functionally to collaborate with cross-functional groups and align on key priorities and plans.
- Create data-informed marketing plans to achieve business goals, identify growth opportunities and remove biases and optimize decisions.
- Play a central role in GTM strategy, focusing on demand generation, positioning and execution.
- Collaborate with CPS Global Marketing, sales, and operation leaders, HR, and compliance to ensure brand and messaging consistency.
Requirements
- 7–10+ years in B2B marketing; professional services, TIC, or regulatory/compliance industries preferred.
- Proven experience with website management (SEO, UX, analytics).
- Strong proficiency with marketing automation (Pardot/SFDC/Marketing Cloud or similar) and CRM platforms.
- Excellent oral and written communication in English.
- Strong project management and stakeholder engagement across global teams.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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