Sr. Director leading customer marketing initiatives and B2B strategies at Coca - Cola Bottler. Driving brand - centric campaigns and digital marketing enhancements for customer growth.
About the role
- Director of Field Marketing for Acrisure, overseeing U.S. field strategies to enhance pipeline and revenue across North America. Collaborating with sales and marketing teams to drive regional programs and impact.
Responsibilities
- Own North America field marketing strategy and execution, aligned to revenue targets, account segmentation, and regional priorities to drive pipeline creation, acceleration, and expansion
- Serve as the primary GTM partner to Sales leadership, supporting new logo acquisition, strategic account penetration, and multi-product growth through coordinated territory planning, sales plays, and enablement
- Translate global campaigns into high-impact regional programs, delivering field-ready messaging, assets, and experiences tailored to market dynamics and executive buyers
- Lead regional field programs including tier-1/2 events, ABM, partner initiatives, and customer advocacy, fully integrated with digital demand, SDR follow-up, and sales motions to maximize ROI
- Own regional performance measurement and optimization, managing KPIs such as pipeline sourced/influenced, cost per opportunity, and program ROI in close partnership with RevOps
- Build and lead a high-performing Field Marketing team across North America, acting as the voice of the region and collaborating closely with Product Marketing, Demand Gen, and Customer Marketing to drive revenue impact
Requirements
- 10+ years of B2B marketing experience, with 5+ years in field or regional marketing
- Proven success driving pipeline and revenue impact in a North American enterprise or mid-market environment
- Experience building and scaling high-performing field marketing teams
- Strong understanding of: ABM strategies, Enterprise buying committees, Complex, multi-stakeholder sales cycles
- Data-driven mindset with experience measuring marketing impact on revenue
- Excellent executive communication and stakeholder management skills
- Experience in B2B SaaS, HRTech, Insurtech, or regulated/complex industries is a plus
Benefits
- Comprehensive medical insurance, dental insurance, and vision insurance
- Life and disability insurance
- Fertility benefits
- Wellness resources
- Paid sick time
- Generous paid time off and holidays
- Employee Assistance Program (EAP)
- Complimentary Calm app subscription
- Immediate vesting in a 401(k) plan
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options
- Commuter benefits
- Employee discount programs
- Paid maternity leave and paid paternity leave (including for adoptive parents)
- Legal plan options
- Pet insurance coverage
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