Growth Marketing Manager spearheading digital acquisition for Deputy, a workforce management SaaS company. Focused on scaling the inbound lead generation engine and optimizing ROI.
About the role
- Growth Marketing Manager for Pluto TV focusing on paid media strategy and campaign execution across LATAM and Canada. Collaborating with cross-functional teams to boost user acquisition and retention.
Responsibilities
- Lead end‑to‑end execution of growth marketing campaigns, continuously optimizing to hit core business and acquisition goals
- Own paid media strategy across channels, with a deep focus on customer acquisition and KPI performance
- Partner with creative, lifecycle, product marketing, and finance teams to ensure campaigns ladder up to broader business objectives
- Collaborate with content marketing and creative teams to prioritize assets and ensure deliverables meet platform specs
- Leverage deep knowledge of paid media platforms (Meta, TikTok, YouTube, Google Ads, Microsoft Ads) and CTV/OTT to drive performance
- Build and deliver performance reports and insights for leaders and cross‑functional partners
- Maintain centralized media plans, budgets, forecasts, and reporting with accuracy and attention to detail
- Ensure flawless campaign launches, including tracking, budget setup, and reporting
- Partner with Analytics to evaluate performance and translate results into actionable next steps
- Manage billing reconciliation and ensure timely partner payments
- Stay ahead of industry trends, tools, and best practices to elevate our OTT and digital media strategy.
Requirements
- Bachelor’s degree required
- 4+ years in digital media planning/buying, ideally in entertainment, streaming, or user acquisition
- Experience in in-house growth marketing or agency roles supporting entertainment clients
- Proficiency with programmatic DSPs, Google Ads, paid social, CTV/OTT, and ad‑serving platforms (e.g., DCM)
- Deep knowledge of OTT/CTV advertising, including streaming and native placements
- Experience with data visualization tools (Looker, Tableau) and the ability to turn data into strategy
- Robust analytical and numerical acumen to help drive data into actionable marketing decisions
- Solid knowledge of KPIs, media measurement, and attribution tools (Google Analytics, Adobe, Kochava)
- Advanced skills in Excel, PowerPoint, and Google Workspace
- Top-notch communication skills and comfort presenting in a matrixed organization
- Fluency in English and Spanish
- Experience working on global teams and navigating regional nuances.
Benefits
- medical
- dental
- vision
- 401(k) plan
- life insurance coverage
- disability benefits
- tuition assistance program
- PTO
Job title
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Growth Marketing Manager for Deputy, a SaaS company, driving digital acquisition across the US and Australia. Focus on optimizing inbound lead generation through AI and data - driven marketing strategies.
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