Growth Marketing Manager spearheading digital acquisition for Deputy, a workforce management SaaS company. Focused on scaling the inbound lead generation engine and optimizing ROI.
About the role
- Growth Marketing Manager for Deputy, a SaaS company, driving digital acquisition across the US and Australia. Focus on optimizing inbound lead generation through AI and data-driven marketing strategies.
Responsibilities
- Own and scale the AU & US inbound acquisition engine - Build always-on programs designed to scale effectively across brand, demand gen, bottom of funnel and expansion campaigns.
- Hands-on management of Growth channels - Lead execution across Google Ads, LinkedIn, and other Social platforms. Optimising search, demand gen, and media ecosystems to amplify our message and maximise pipeline impact.
- Deploy AI agents/sophisticated automation into campaign workflows - Implement automation across bidding, budgets, creative testing, and audience optimisation to improve the scalability and effectiveness of campaigns.
- Engineer tracking and attribution infrastructure - Own lead source, conversion tracking, and attribution accuracy. Ensure that we are tracking both short-term and long-term benefits of marketing.
- Drive experimentation at speed - Run structured testing across creative, landing environments, and channel mix - scaling what works quickly.
- Maximising value - Build relationships with media owners/platforms and negotiate access to additional value, ad credits and access to Beta products.
- Build a future focused Growth function - Integrate platforms, streamline workflows, and build scalable acquisition infrastructure to ensure Deputy has an industry leading Growth Function.
- Partner cross-functionally - Work with Design & Content, Sales, and RevOps to improve lead quality, funnel performance, and revenue outcomes. Share learning with other markets
Requirements
- Experience: 4–6 years in Growth or Performance Marketing at an agency or in an in-house function working on campaigns targeting SMBs. (Experience in Saas, Workforce Management, Fintech, or HRTech experience is a major plus).
- Technical Proficiency: Hands-on experience with Google Ads, LinkedIn Campaign Manager, and experimentation tools (Optimizely/VWO). Ideally strong working knowledge of other martech platforms like Marketo & Salesforce.
- Analytical Rigor: You don't just report data; you find the "why." SQL knowledge or advanced BI dashboarding (Tableau/Looker) is highly regarded.
- Creative Hustle: You have the ability to write compelling, commercially-focused copy to hook prospects, and also are able to brief creative teams to take ad assets up a level.
- Local Market Expertise: Deep understanding of the AU/US SME and Enterprise landscape.
- First-principles thinker. Systems builder, not just a “copy and paste” task executor. Energised by the future of AI-driven marketing
Benefits
- Enjoy a flexible remote-first work policy (with a work-from-home stipend to set you up for success!)
- Own A piece of Deputy via our Employee Share Ownership Plan (ESOP)
- Take paid parental leave to support you and your family
- Stay protected with Group Salary Continuance Insurance
- Access support through our Employee Assistance Program
- Enjoy additional leave days — including study assistance, celebration days and volunteering
- Join our global working groups focused on collaboration, belonging and connection
- Get creative at our annual Hackathons
- Take advantage of our novated leasing for electric vehicles, internet reimbursement and more!
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